首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sel
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sel
admin
2017-02-01
29
问题
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sellers toting(背负)backpack soda dispensers.
It may sound trivial, but in China’s teeming(拥挤的)cities, getting cold carbonated drinks into the hands of the young can be a struggle. Vending machines are often out of order, hawkers with pushcarts can’t keep drinks cold enough, and the friendly mom-and-pop comer stores just don’t cut it with teenagers trying to act hip.
The backpack dispensers are the latest twist in a continuing battle between Pepsi-Cola and rival Coca-Cola for China’s soda drinkers. Since 1996, Pepsi has virtually conceded dominance to Coca-Cola in all but a few international markets. Among the exceptions is China, where Pepsi-Cola believes it can make a last stand by appealing to youth. So far, however, it hasn’t gained much ground. Research firm AC Nielsen says a January survey indicated Coca-Cola had captured 47% of China’s market for carbonated beverages—Sprite and Fanta. Pepsi-Cola’s share lagged well behind at 19%, most of which was due to Pepsi, followed by 7-Up and Mountain Dew. Globally, Coca-Cola had a 51% share of beverage sales last year, compared with 21% for Pepsi-Cola.
Coca-Cola’s China marketing director in Hong Kong, John Cheung, says his firm tried backpack dispensers in China a few years ago but decided they weren’t paying off because the drinks warmed up too quickly. But Pepsi-Cola’s Tan says the dispensers his company uses—made by U.S.-based Thirst Enders International—keep the rate of warming to a minimum: two degrees an hour on a hot day. With shoppers in Chengdu gulping down the 32 cups in each tank within an hour, the drinks are always cool.
Cheung admits that another reason for Coca-Cola’s disappointing results was that it picked older, unemployed adults to wear the dispensers, rather than upbeat young people. Pepsi-Cola avoided that mistake by recruiting from universities. "We want people who can be identified by the young customers with selling the drinks," says Tan. "They need to be young, energetic and outgoing."
Pepsi-Cola also has used the dispensers in the Philippines and Singapore for promotions and sporting events. In China, it may start using them at soccer games—it sponsors the country’s premier league. Tan says he wants to take the packs nationwide "as soon as possible". That will mean convincing bottlers and distributors to stump up $1,000 for each pack.(Under Pepsi-Cola’s arrangements with its local partners, the partners bear the full cost.)
Coca-Cola’s Cheung admits he’s watching Pepsi-Cola’s gambit(策略)carefully. "If the day comes that the backpack is such a big advantage," he says, "We’ll use them too."
It can be inferred that the most successful backpack dispensers must be _____.
选项
A、light enough for salespeople to wear
B、externally appealing to young people
C、thermally stable enough
D、technologically flawless
答案
C
解析
第4段第1句和第2句围绕的话题是背包式饮料机的保温问题,百事公司在成都的成功就在于他们使用的饮料机能够使饮料保持相对稳定的温度,C为本题答案。A和B原文并未讨论;D过于绝对了。
转载请注明原文地址:https://kaotiyun.com/show/KKF7777K
0
大学英语六级
相关试题推荐
Inthe1980s,homeschoolingmadeacomebackintheU.S.whenreligiouslyconservativeparentsconvincedstatestoapproveandgi
Aroundtheworldmoreandmorepeoplearetakingpartindangeroussportsandactivities.Ofcourse,therehavealwaysbeenpeop
A、TravelinginSouthAfricatoseekmedicalhelp.B、PromotingawarenessandpreventionofAIDS.C、Visitingclientsandsigningc
A、Theyshouldeatotherkindsoffood.B、Therearemorehamburgerstoeat.C、Heneedstorestbeforeeatinganotherhamburger.D
Secondhandsmokeisaccountablefor42,000deathsannuallytononsmokersintheUnitedStates,includingnearly900infants,acc
A、Theeffectsoftheflood.B、Thepricesoffruitsandvegetables.C、Thecauseoftheflood.D、Floodsofthepasttwentyyears.
Oneofthemostcommonimagesofanadvanced,Western-stylecultureisthatofabusy,traffic-filledcity.Sincetheirfirst【B1
Drought,tsunami,violentcrime,financialmeltdown—theworldisfullofrisks.Thepoorareoftenmost【C1】______totheireffect
Tsunamis[A]UpuntilDecemberof2004,thephenomenonoftsunamiwasnotonthemindsofmostoftheworld’spopulation.Tha
随机试题
A.爪B.面C.屑D.毛E.发脾的华为
评价制剂生物利用度的指标有()
拟在某化工园区新建丙烯氨氧化法生产丙烯腈项目,工程建设内容包括丙烯腈生产装置、公用工程、原料产品罐区以及废液焚烧、废气催化燃烧、废水预处理等环保设施。丙烯腈生产工艺见图8—1,生产原料为丙烯、氨气,产品为丙烯腈,副产品为乙腈、氰化氢、硫酸铵等。图8—1
某医院病房楼的建筑高度为32m,总面积为35000m2,设有临时高压消防给水系统。根据现行国家标准《消防给水及消火栓系统技术规范》,下列验收结果中不符合规范要求的有()。
央行干预是避免汇率大幅度波动的手段,主要的干预措施为()。
在传统的行政分配和承购包销的发行方式下,国债按规定以()出售,不存在承销商确定销售价格的问题。
A公司与境外客户发生国际贸易业务,通过甲银行办理资金结算,该公司向甲银行提交了一笔资金,并要求银行将该资金支付给境外客户。甲银行在收取了相关费用之后接受了该项业务。在该结算方式下,境外客户承担的责任有()。
美国课程专家Tyler在《课程与教学过程的基本原理》一书中提出的课程开发模式为()。
【给定资料】××市人民政府___________的实施意见××发[2015]62号各区、县(市)人民政府,市
维新变法运动期间,——在天津主办《国闻报》,宣传西方的政治制度;他还翻译英国人赫胥黎的《——》,宣传“优胜劣汰”的社会进步理论。
最新回复
(
0
)