2. 外语
  3. Turn on the TV or web page, and you may see a mouse trying to sell you something. Go into an Internet chatroom, and you may see

Turn on the TV or web page, and you may see a mouse trying to sell you something. Go into an Internet chatroom, and you may see

admin2019-09-29  35
问题    Turn on the TV or web page, and you may see a mouse trying to sell you something. Go into an Internet chatroom, and you may see people using monsters as avatars. We are entering an age where characters stand in for us. From businesses to online identities to top, character culture is taking over.

   For decades, companies have used characters as mascots. Two famous ones are Tony the Tiger from the US and the Michelin Man from France. Thanks to modem technology, characters like these have grown into walking, talking spokespeople. We have reached a point where a 3D pig selling us credit cards is perfectly normal. Maybe it is because there are already too many ads featuring real people. Or, it could be that we feel less pressure when sold something by a cute character.
   This shift is also seen in the way we represent ourselves online. On social networking sites, forums, and chatrooms, few people use photos of themselves as avatars. They are more likely to use images of things they like and relate to. Cartoon and movie characters are two popular types.
   Interestingly, when we see someone using a Snoopy or Mickey Mouse avatar, that becomes the way we imagine the person. Internet friends often comment that it is strange to meet in person. They are used to referring to each other by Internet nicknames and imagining people as their avatars. It is a good example of the "virtual" world becoming just as important as the "real world."
   Connected to these trends is the growth of character toys. They are collected by children as well as adults. Popular ones include characters from comic books, cartoons, and video games. Then there are toys based on original characters created by artists. These "designer toys" are sold everywhere from convenience stores to clothing shops. You can even have a toy of yourself made. Using several photographs, a specialty company can quickly turn you into a 3D figure!
   We are becoming comfortable with the idea of listening to, speaking with, and even becoming characters. The next generation of online communities may take a step further. Instead of 2D avatars, we may have 3D characters standing in for us. We are also likely to see more farm animals and cute monsters selling us things. And, of course, there will always be new toys. As character culture grows, the line between the real world and the virtual world will continue to blur.
Questions 66—70
Answer the following questions according to the passage.
What is character culture?
选项
答案The culture where characters stand in for people．
解析 文章第一段最后一句介绍了，我们正在进入一个角色代表我们的时代。从企业到在线身份再到玩具，角色文化正在接管，得出角色文化指的是角色代表人的文化。由此可知本题答案。
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本试题收录于： C类竞赛（非英语专业本科）题库大学生英语竞赛（NECCS）分类
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C类竞赛（非英语专业本科）

大学生英语竞赛（NECCS）

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