首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
admin
2022-08-27
37
问题
PASSAGE FOUR
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The word "hooked" in the 8th paragraph means ______.
选项
A、captivated
B、bent
C、bowed
D、curved
答案
A
解析
题干直接给出定位在第8段根据第8段下文所提到的“一些测试版用户一放学就登录网站,直到凌晨方才离开”,可知hook指的是“沉迷,上瘾”,由此选项A中的captivated与之同义,故选A。
转载请注明原文地址:https://kaotiyun.com/show/KPnD777K
0
专业英语八级
相关试题推荐
(1)创建“student.mdb”数据库,将考生文件夹中的“student.txt”导入到数据库中,第一行包含列标题,学生ID为主键,导入表的名字为“student”。(2)设置“student”表单元格效果为“凹陷”。(3)将“stud
文慧是新东方学校的人力资源培训讲师,负责对新入职的教师进行入职培训,其PowerPoint演示文稿的制作水平广受好评。最近,她应北京节水展馆的邀请,为展馆制作一份宣传水知识及节水工作重要性的演示文稿。节水展馆提供的文字资料及素材参见“水资源利用与节水(素材
Animationmeansmakingthingswhicharelifelesscomealiveandmove.Sinceearliesttimes,peoplehavealwaysbeenastonish
Somepeoplemakeyoufeelcomfortablewhentheyarearound.【B1】________Thesepeoplehavesomethingincommon.Andonceweknoww
Somepeoplemakeyoufeelcomfortablewhentheyarearound.【B1】________Thesepeoplehavesomethingincommon.Andonceweknoww
Kidswithspecialneedsrefertoanykidwhomightneedextrahelpbecauseofamedical,emotional,orlearningproblem.Forexa
Thetaxidriverwasamaninhislatethirties.Hepickedmeupand【C1】________metomyplace.Iusuallyliketohavebrief【C2】_
Accordingtotheman,whatdidthemusicschooldolastmonth?
HistoryofweatherforecastingEarlymethodsAlmanacsconnectedtheweatherwiththepositionsofdifferent【L31】________atp
随机试题
下列病毒类型中,哪种病毒以半保留形式复制()
对火灾形成特征不可预料的场所,可以()。
混流泵同轴流泵和离心泵相比所具有的特点是()。
某仲裁委员会对甲公司与乙公司之间的买卖合同一案作出裁决后,发现该裁决存在超裁情形,甲公司与乙公司均对裁决持有异议。关于此仲裁裁决,下列()选项是正确的。
从2015年1月1日起,甲公司实行累积带薪缺勤制度。该制度规定,每个职工每年可享受5个工作日带薪休假。未使用的年休假只能向后结转一个公历年度,超过1年未使用的权利作废,在职工离开公司时也无权获得现金支付;职工休假时,首先使用当年可享受的休假权利,不足部分再
2010年,我国进出口贸易总额为29727.6亿美元,同比增长34.7%。其中出口额为15779.3亿美元,同比增长31.3%。出口产品中,高新技术产品出4924.1亿美元,同比增长30.7%。2010年高新技术产品出口额占出口总额的比重与上年相比约(
保卫工作包括( )。
[*]
Youaregoingtoreadatextabouthowtokeepyourjob,followedbyalistofimportantexamples.Choosethebestexamplesfrom
A、Establishashipfactory.B、Establishacloserelationshipwithotherleaders.C、EstablishamembershipoftheBureau.D、Nothi
最新回复
(
0
)