2. 外语
  3. A. abstract B. boom C. casually D. convert E. decline F. deploy G. equal H. factors I. incentive J.

A. abstract B. boom C. casually D. convert E. decline F. deploy G. equal H. factors I. incentive J.

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问题    A. abstract   B. boom     C. casually    D. convert    E. decline
   F. deploy    G. equal     H. factors    I. incentive    J. personalized
   K. properly   L. redeemed   M. same     N. traffic     O. transfer
   High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also 【C1】______ similar techniques to tempt people to their websites and to make a purchase. "In the Internet 【C2】______ years, online retailers competed on price, but today you just pay the 【C3】______ price online as offline. Any difference is made up by the delivery charge," says Gavin George, a partner at Itim Group, a consultancy.
   Today’s online retailers are using e-mail marketing, 【C4】______ technology, smart search engines and multimedia in an effort to increase 【C5】______ and sales. Some online retailers are using targeted e-mail services to encourage customers to visit their sites. The travel and leisure retailer Last-minute.com, for example, sends more than 2 million e-mails to customers every week. The content of the e-mail is tailored to fit the recipient’s age, lifestyle and other 【C6】______.
   Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it 【C7】______ if it’s going to be effective. What you’re trying to do is to 【C8】______ lookers into bookers."
   MyPoints is an 【C9】______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be 【C10】______ for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online profile that produces 400 data points about them.
【C9】
选项
答案I
解析 空格处需填入名词或形容词修饰scheme。不定冠词an提示填入的词以元音开头。购物者阅读电子邮件、访问网站、购买商品，就可以得到一定的积分，这是对网上购物者的“奖励”方案，incentive符合语义，故选I。这个方案很具体，并不抽象，故排除abstract。
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