首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the extract below about advertising. •For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
•Read the extract below about advertising. •For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
admin
2010-01-28
44
问题
•Read the extract below about advertising.
•For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
Is More Advertising Needed
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America’s big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.
Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales.
选项
答案
DID
解析
转载请注明原文地址:https://kaotiyun.com/show/KZKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Howdidthespeakerlearnaboutthebusiness?
Howdidthespeakerlearnaboutthebusiness?
Answer回答
Describingsimilarproducts描述类似产品
Describingproducts描述产品
ACertainproductswentoutoffashion.BThepersonislateforthemeeting.CItisdifficulttodemonstrateanew
ACertainproductswentoutoffashion.BThepersonislateforthemeeting.CItisdifficulttodemonstrateanew
PROBLEMSFACINGPOTENTIALEXPORTERS1Inordertobesuccessful,afirmmustclearly______,objectivesandpotentialproble
随机试题
《柳敬亭说书》“南京一时有两行情人,王月生、柳麻子是也”中的“行情人”指的是()
关于银屑病叙述,不正确的是
某女,32岁,停经10周,阴道少量流10天。3小时前出血量增多,伴剧烈腹痛,有肉样物排出。妇科检查:阴道内多量血液,宫口开,血液持续外流,可触及胎盘组织,子宫增大如孕8周,请问以下何种诊断最为适当
A.干咳、咽痒B.咳嗽、气短C.声重浊、痰多D.咳逆,胸胁胀痛E.咳逆,汗出恶风慢性支气管炎肝火犯肺证,可见()
可不使蛋白质变性的是
()是保护土地权利人合法权益的前提和基础。
商业银行在中华人民共和国内,不得从事()。
“对自己要有自知之名。光有自知之明还不够,还要勇于自我批评。自我批评的勇气来源于对真理的追求和崇高的信念。”从层次安排来看,此段话属于()。
没有我地球照样转。
Manyofthemostdamagingandlifethreateningtypesofweathertorrentialrains,severethunderstorms,andtornadoes(龙卷风)—begi
最新回复
(
0
)