首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-04-30
31
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://kaotiyun.com/show/KZe7777K
0
大学英语四级
相关试题推荐
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partofthewarmingisnatural;wehaveexperienceda20,00
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partofthewarmingisnatural;wehaveexperienceda20,00
CaringforElderlyParentsCatchesManyUnpreparedA)LastJuly,JulieBaldocchi’smotherhadamassivestrokeandwasparalyzed.
Thereisnothinglikethesuggestionofacancerrisktoscareaparent,especiallyoneoftheover-educated,eco-conscioustype
IsthereenoughoilbeneaththeArcticNationalWildlifeRefuge(ANWR)tohelpsecureAmerica’senergyfuture?PresidentBushcer
WhenRobertoFelizcametotheUSAfromtheDominicanRepublic,heknewonlyafewwordsofEnglish.Educationsoonbecameanig
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,agonizingdeathofourentireagriculturalsectorbydrought,acheck
Weoftenpassonlittlebitsofinformationtoourchildren,notknowingiftheyaretrue,andonlybecausetheywere【B1】_______
Weoftenpassonlittlebitsofinformationtoourchildren,notknowingiftheyaretrue,andonlybecausetheywere【B1】_______
A、Thenumberofroomsintheapartment.B、Troublewithintheman’sfamily.C、Thereasonwhythemanhassomanyclocks.D、Whatt
随机试题
--Whatdoyouthinkofhis______play?--Ilikeitmuch-betterthanhis______one.
鹿茸不具有的功效是
以下细菌可引起败血症,例外的是
比较分析直接发行和间接发行。
某市的商业银行(被认定为增值税一般纳税人),2014年第4季度有关业务资料如下:(1)吸收居民储蓄,支付利息800万元;向生产企业贷款取得利息收入1000万元,逾期贷款取得的加息、罚息收入20万元。(2)为电信部门代收电话费150万元,按合同约定收取代
将14拆成几个自然数的和,再求出这些数的乘积,可以求出的最大乘积是多少?()
要在程序或函数的实例间保留局部变量的值,可以用【】关键字代替Dim。
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
EveryFebruary,acrossthecountry,candy,flowers,andgiftsareexchangedbetweenlovedones,allinthenameofSt.Valentine
Oneofthe【C1】______beautifulsightsinthebirdworldisthemalepeafowl,orpeacock,strutting(炫耀)proudly【C2】______with
最新回复
(
0
)