2. 外语
  3. Starting a business takes time, and energy—not to mention funding. So it helps if you’re enthusiastic about what you do. Some bu

Starting a business takes time, and energy—not to mention funding. So it helps if you’re enthusiastic about what you do. Some bu

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问题    Starting a business takes time, and energy—not to mention funding. So it helps if you’re enthusiastic about what you do. Some business owners, like Ms Walton, have managed to turn their hobby into a business.
   Ms Walton is a former personal trainer and the founder and owner of a travel agency for runners of various adventure (冒险) races. She describes running a business as "a big job" and says there have been lots of difficulties to overcome along the way.
   A challenge for new companies is marketing, as business owners often need to create a website and develop a brand strategy (策略) for the company. As she explains, being present at these events attracts the attention of the public to their business and enables the brand to reach its target market.
   She adds that her relationship with her banker has supported her through the ups and downs of running her company. A banker can help with small business financing, your business banking requirements and also advise on ways to expand your business.
One thing business owners often need to do for marketing is______.
选项 A、to hire a team of experts
B、to expand overseas market
C、to build up a brand strategy
D、to find a location downtown
答案C
解析 细节辨认题。由题干中的business owners和marketing定位到文章第三段第一句。定位句指出，新企业面临的一个挑战是营销，因为企业主经常需要创建网站，为公司制订品牌策略。题干中的business owners often need to与定位句的表述一致，选项C)中的build up a brand strategy是对定位句中develop a brand strategy的同义转述，由此可以确定C)“建立品牌策略”为本题答案。
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