首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
admin
2015-01-09
42
问题
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its serious practitioners are trying to escape.
Yoga practitioners are trying to keep themselves away from the material world.
And no wonder Americans who practice yoga are often well-educated, have higher-than-average household income and are willing to spend a bit more on so-called "green" purchases seen as benefiting the environment or society.
"It’s kind of growing out of the crunchy stage of yoga to the Starbucks stage," said Bill Harper, publisher of Yoga Journal. "From the videos and the clothes and the toe socks--people are pursuing this market with a vengeance."
A glance through recent issues of his monthly magazine, whose readership has doubled in the past four years to 325,000, illustrates the point. There are four-color ads from the likes of Asics athletic shoes, Eileen fisher apparel and Ford Motor Co. Yoga Journal is now licensing a Russian edition and preparing to expand in other international markets.
Americans spend some $ 2.95 billion a year on yoga classes, equipment, clothing, holidays, videos and more, according to a study commissioned by the magazine, fuelled in part by ageing baby boomers seeking less aggressive ways to stay fit.
Roughly 16.5 million people were practising yoga in the United States early last year, in studios, gyms or at home, up 43 percent from 2002, the study found.
Established sellers of yoga gear such as Hugger Mugger and Gaiam have been flooded with competition in the market for yoga mats, incense, clothing and fancy accoutrements ranging from designer yoga bags to eye pillows.
Vancouver, British Columbia-based Lululemon Athletica, for one, has seen sales of its yoga apparel rise to $ 100 million since Canadian entrepreneur Chip Wilson founded the company in 1998. Customers are snapping up its trendy pants and tops to wear to class and, increasingly, to the supermarket or out to dinner.
Another expanding business, Exhale, markets itself as a "mindbodyspa", with tony locations in Los Angeles, New York and other urban areas that combine yoga classes with facials, massage and alternative treatments such as acupuncture.
Some question how all the consumption is changing a discipline with a strong spiritual foundation.
"We’ve taken this ancient tradition, science, and art of yoga out of a culture and a religion and world view and we’ve tried to transplant to the other side of the planet," said Judith Hanson Lasater, a longtime yoga instructor and author who holds a doctorate in East-West psychology. "I believe there’s not a complete match-up."
Even so, several entrepreneurs stressed that they are able to adhere to yoga’s healing principles while also turning a profit.
How does Exhale promote its yoga classes?
选项
答案
Exhale markets itself as a "mindbodyspa", with tony locations in Los Angeles, New York and other urban areas that combine yoga classes with facials, massage and alternative treatments such as acupuncture.
解析
转载请注明原文地址:https://kaotiyun.com/show/KiQO777K
0
考博英语
相关试题推荐
WhenwethinkofcreativepeoplethenamesthatprobablyspringtomindarethoseofmensuchasLeonardodaVinci,AlbertEinst
WhenwethinkofcreativepeoplethenamesthatprobablyspringtomindarethoseofmensuchasLeonardodaVinci,AlbertEinst
Afterthegovernor’sthirdtriptooverseas,voterscomplainedthathewaspayingtoolittleattentionto______affairs.
HeworkedcloselywithGeneralWashington,wheedledmoneyandsuppliesfromtheStates,borrowedmoneyinthefaceofoverwhelmi
Fiftyisthegatewaytothemostliberatingpassageinawoman’slife.Childrenaremakingtestflightsoutofthenest.Parents
Weshallprobablyneverbeableto______theexactnatureofthesesub-atomicparticles.
Afterthegovernor’sthirdtriptooverseas,voterscomplainedthathewaspayingtoolittleattentionto______affairs.
Thefindingsofthetwoarchaeologists______theburialcustomsoftheancientEgyptians.
Sometimesthestudentmaybeaskedtowriteabouthis______toacertainbookorarticlethathassomebearingonthesubjectbei
随机试题
衣原体
中外文化的第二次大交汇开端于【】
回弹法检测某构件的混凝土强度,当回弹仪非水平方向弹击且测试面非混凝土的浇筑侧面时,在计算出测区回弹平均值后,应按()的方法修正回弹值。
政府鼓励出口的主要措施是()。
由于疏于______,院里的房屋大多十分陈旧,与旁边修建得簇新的正乙祠戏楼相比得多,不过在院中我们依稀还可以看到正乙祠当年的身影。填人划横线部分最恰当的一项是()。
2013年,重庆市房地产开发企业完成投资突破3000亿大关,达3012.78亿元,同比增长20.1%,较一季度回落5.2个百分点,比上半年回落7.6个百分点,比前三季度回落0.5个百分点。截至12月月底,全市商品房施工面积26251.89万平方米,同比增
世界上第一部成文宪法是1787年制定的()。
IntheefforttofireaCivilServiceemployee,hisorhermanagermayhavetospendup______$100,000oftaxmoneytodoso.
In data communication, data link is those parts of two data terminal equipments that are controlled by a protocol along with the
ThefirsttimeIheardtheactualLondonBridgewasinLakeHavasuCity,Arizona,Ithoughtitwasajoke.Astupidjokeatthat
最新回复
(
0
)