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  3. A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

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问题    A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
   If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes, or declining incomes—he would probably answer: those with declining incomes. Actually, in the years 1947-1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes bor- rowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months, "she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things. "Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment: "I just don’t pay these prices; they are too high. "
   The investigations mentioned above were carried on in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
According to the passage, if one wants to predict the way consumers will spend their money, he should_____.
选项 A、rely on traditional assumptions about earning and spending
B、try to encourage or discourage consumers to spend money
C、carry out investigations on consumer behavior and obtain data on consumers’ incomes and money spending motives
D、do researches in consumer psychology in a laboratory
答案C
解析 第一段讲了要想知道消费者如何花钱，应该研究消费者的行为，必须获取消费者的多方信息和数据。故选C。
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