首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-03
28
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/KmG7777K
0
大学英语六级
相关试题推荐
Businessesarestructuredindifferentwaystomeetdifferentneeds.The【B1】______formofbusinessiscalledanindividualpropr
MeaningisHealthierThanHappiness[A]Foratleastthelastdecade,thehappinesscrazehasbeenbuilding.Inthelastthreemo
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdwarftheirtraditionalcompetitors,outstripping(超过)
A、Shehasspentallthemoney.B、Sheworksinafactory.C、Sheshouldgetajob.D、Shelikestoargue.D细节题。选项与女士有关,涉及钱、工作以及女士的性
A、AnElgin.B、ARolex.C、ASeiko.D、ABulova.C细节题。女士想在Elgin和Rolex中选择,但是男士给予建议买Seikodigitals,最后女士接受了。
A、Hewon’tbereadyuntilnextweek.B、HeisavailableanydayexceptWednesday.C、HewillbebusybeforeWednesday.D、Hecanme
A、Helpherpreparethepresentation.B、Giveherextratimetofinishthereport.C、Givehersomeadviceondoingthereport.D、H
Forthispart,youareallowed30minutestowritealetterofadvice.Youshouldwriteatleast150wordsfollowingtheoutline
A、He’sgotastomachache.B、He’sgotaheadache.C、Hehaseyetrouble.D、Heisalcoholic.D抓住but后的关键信息“onlyacoupleofglasses,
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
随机试题
HowInterpretersWork?I.UnderstandingA.Aboutwordsandexpressions—【T1】______wordsmaybeleftout:—
预激综合征最主要的心电图特征是最佳治疗方案是
石料抗压试验要求破坏荷载应控制在压力机全程的20%~80%。()
直接融资是指资金供给者与资金需求者运用一定的()直接形成债权债务关系的行为。
系统如图所示,原来出线1的断路器容量是按一台发电机考虑的,现在又装设一台同样的发电机,电抗器XR应选择(),使f点发生三相短路时,短路容量不变。
下列属于《公司法》规定的公司可以解散的情形的有()。
以下政策可以扩大社会总需求的是()。
对法律规定和案件事实的实质内容进行价值评价的推理称为()。
求|z|在约束条件下的最大值与最小值.
计算机网络按通信距离来划分可以分为【】。
最新回复
(
0
)