首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because they have new features and functions. B、Because they are more sophisticated than other models. C、Because they have new
A、Because they have new features and functions. B、Because they are more sophisticated than other models. C、Because they have new
admin
2009-04-23
50
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、Because they have new features and functions.
B、Because they are more sophisticated than other models.
C、Because they have new accessories attached.
D、Because it wants to accumulate funds for future research.
答案
D
解析
Why does Apple sell its new computer models at a high price?
转载请注明原文地址:https://kaotiyun.com/show/KnC7777K
0
大学英语四级
相关试题推荐
A、Itwastespeopletoomuchtime.B、Ittakespeopletoomuchmoney.C、Itdistractspeoplefromwhatreallymatters.D、Itmakesp
A、Itcanbrightensomeoneelse’slife.B、Itcanhelpanalyzethecausesofairpollution.C、Itmayforcepeopletodonatetheir
A、Mostofthemmakemoney.B、Theyarewrittenforlocalreaders.C、Everytownandcountryareahasonelocalnewspaper.D、Thene
A、Treescanprotectcropsfromwind.B、Cropsgrowingontreeshelpfeedpeople.C、Cropsandtreescannotgrowinonefield.D、Tr
A、Tokeeptheghostshappy.B、Toavoidbeingrecognizedbyghosts.C、Toletthespiritsroamamongtheliving.D、Toformtheiro
A、Heissatisfiedexceptthebadfood.B、Heisn’tsatisfiedwiththehotel.C、Hethinksthehotelworkersarehelpful.D、Hefeel
A、Thesignificanceofpersonalprivacyandsecurity.B、Therelationshipbetweencomputerusingandhealth.C、Theeffectivenesso
A、Iftheyareinhighschool.B、Iftheyarementallymature.C、Iftheyaremarried.D、Iftheyareemployed.D讲座最后提到,塞尔维亚允许已有工作的1
A、Theyspentmostoftheirtimesitting.B、Theyspentmostoftheirtimerunning.C、Theyspentmostoftheirtimesleeping.D、Th
A、Atapostoffice.B、Atabank.C、Atanairport.D、Atahospital.CM:CouldyoupleasetellmeiftheBeijingflightwillarriv
随机试题
简述影响有效沟通的因素。
下列有关肌梭感受的论述,错误的是
拆除工程的()施工安全技术措施,应由组织编制该措施的负责人向各工种施工负责人、作业班组长进行安全技术交底。
吊装方法选择步骤有()。
某建设项目,建设期为3年,建设期内各年借款额分别为1000万元、1800万元、1200万元,借款年利率为10%,则建设期应计利息为()万元。
财政部1994年6月同时发布的会计电算化管理文件有()。
长期借款和短期借款都涉及的账户是()。
召开股东大会会议,公司应当将会议召开的时间、地点和审议的事项于会议召开()日前通知各股东;临时股东大会应当于会议召开()日前通知各股东。
WhyUseDramaTextsintheLanguageClassroom?I.【T1】______ofdrama【T1】______A.Theteacherbeingabletorealize"reality"th
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarriveattheconclusionthatitdevelopedgraduallyas
最新回复
(
0
)