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  3. In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which

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问题 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
For two candidates
News Conference
Your company is going to hold a big news conference to launch the new product to the public a month later.
You have been asked to plan this programme.
Discuss the situation together, and decide:
- what advertising work has to do before the news conference and how it should be done
- what kinds of activities you should organise for the conference to make it more effective and interesting.
For three candidates
News Conference
Your company is going to hold a big news conference to launch the new
product to the public a month later.
You have been asked to plan this programme.
Discuss the situation together, and decide:
- what kind of advertising work is important before the news conference and how it should be done
- what kinds of activities you should organise for the conference to make it more effective and interesting
- what the best and worst possible results of the programme are and how to avoid the latter one.
Follow-on questions
- Do you think news conference is a good way to launch a new product?(Why? /Why not?)
- What factors should you consider when design the activities of the conference?
- What other purposes can a news conference serve except launching new products?
- Can you name some other ways to launch a new product?
- What difficulties you may encounter when preparing for the news conference?
选项
答案(For two candidates) A: Let’s discuss something about the conference,shall we? B: OK. I think we’d better start from the preparation work. Do you have any idea about the advertising work? A: Oh, yes, of course. I believe it would be very useful to put some electronic posters on the Internet, especially on the popular modern websites, like Sina and Sohu. B: That sounds good, but not enough. We could put some posters on the buses or in the subways like what we did before. A: OK, no problem. And I noticed that some press media are very concerned about our new product too. We should contact our friends in the media. You know, they are very helpful for our publicity. B: Good idea, and make sure our spokesman is well prepared for the conference. A: What activities do you recommend to hold during the conference? B: Well, I’d like to invite some pop stars to our conference. I believe it would attract a lot of people. A: Mmm...I’m not sure whether this would work or not, because, you know, that kind of staff is really irrelevant to our product. B: Well, I’ll consider this later. What’s your suggestion? A: In my opinion, emphasising the techniques we used in the production is more essential. I’d like to play a short but fantastic film about how we designed our product. B: That is great! Follow-on questions - Yes, I think so. In my opinion, whether a news conference will work depends on several factors, especially the characteristics of potential consumers and the product. / No, I think to launch an advertisement on TV is a better way. - I think the factors that should be taken into account include personnel, facilities, the location and costs. - A news conference can serve several purposes, such as improving the image of the company or promoting a slow-selling product. - As far as I know, to launch a new product, we can also place advertisement on various media or take part in an exhibition. - I can expect difficulties like lack of personnel, an appropriate location, a tight schedule or a low budget.
解析
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本试题收录于： BEC中级口语题库BEC商务英语分类
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