首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about product differentiation and the questions on the opposite page. •For each question 13-18, mark on
•Read the article below about product differentiation and the questions on the opposite page. •For each question 13-18, mark on
admin
2010-01-22
40
问题
•Read the article below about product differentiation and the questions on the opposite page.
•For each question 13-18, mark one letter (A, B, C or D).
Effective Product Differentiation
As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isn’t always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along.
Differentiating your business and your products from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If you’re going to compete with them you’re going to have to do the same, and do it more effectively.
Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what they’re getting when they do business with you, and the more a customer knows about a business the better the odds are they’ll feel comfortable with them.
But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a unique design you’re handing them a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once you’ve managed to separate yourself out, you’ll be in a prime position to be who the person favors when they need that specific product.
With competition as steep as it is today, every business has its hands full trying to stay above the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why they’re the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.
The writer suggests that companies______for the sake of effective product differentiation.
选项
A、step away from the crowded business field
B、make as many advertisements in newspapers as possible
C、manage to enter competitive markets whenever possible
D、print out the right kind of colorful brochure or business card
答案
D
解析
“effective product differentiation”是这篇文章的核心内容,作者在文章的最后指出,印制得体的彩色手册或商务名片是一个宝贵的远离竞争激烈行业的办法,因此选D。
转载请注明原文地址:https://kaotiyun.com/show/KpsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutthefunctionsofmoney.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQue
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•Readthistextaboutstressfreehome-office.•Choosethebestsentencefromthesentencesthatfollowtofilleachofthegaps
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
随机试题
肉芽组织不具备的功能有
掌跖角化一牙周破坏综合征的临床表现,除外()
纳税人取得的下列应税收入,可以作为计算业务招待费、广告费和业务宣传费扣除限额基数的有()。
某破产企业有10位债权人,债权总额为1200万元,其中债权人甲、乙的债权合计为300万元,均有破产企业的房产作抵押,债权人甲、乙未放弃优先受偿权。债权人会议拟讨论通过破产财产的分配方案,10位债权人均出席了债权人会议,债权人甲、乙未参加表决。根据企业破产法
向旅游者推荐购买相关的旅游保险,特别是旅游意外保险是旅行社和导游的义务。()
______指以少数学生为对象,在较短时间内尝试做小型的课堂教学,并摄制成录像,课后进行分析,这是训练新教师、提高教学水平的一条重要途径。
根据以下资料。回答下列问题。2011年,民航行业完成运输总周转量577.44亿吨公里,比上年增长7.2%。其中旅客周转量403.53亿吨公里,增长12.2%;货邮周转量173.91亿吨公里。2011年,国内航线完成运输周转量380.61
某地区进行可能影响环境的工程建设,在规划或其他活动之前,对其活动可能造成的周围地区环境影响进行调查、预测和评价,并提出防治环境污染和破坏的对策,以及制订相应方案。这在环境保护法的基本制度方面称为()。
下列对派生类的表述中,错误的是()。
Somemarriagesseemtocollapsesosuddenlythatyou’dneedacrystalballtopredicttheirdemise(灭亡).Inothercases,though,
最新回复
(
0
)