2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C8】
选项 A、wherever
B、whatever
C、anything
D、everything
答案B
解析 语法题。此处的选项必须结构上既能做sell的宾语，又能做从句is easiest…的主语，同时起关系代词的作用连接前后两个分句。whatever“无论什么”，恰能满足这样的条件，如：Give me whatever is in yourpocket．无论什么，只要是你兜里的东西都给我。因此，whatever为正确选项。wherever“无论在什么地方”，可做连词或副词，不能做主语或宾语，如：He seems to make enemies wherever he goes．他好像走到哪儿就树敌到哪儿。anything“任何事物”与everything“每件事物”做代词，但不能做关系代词连接两个分句，也不能同时既做前面分句的宾语又做后面从句的主语，因此，都不符合要求。
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