首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2021-06-15
83
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources. Clients, fearful that they are missing out on some mysterious "next wave", demand some kind of whiz - bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation—the idea that you are light-years behind unless you are light-years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD - ROM or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and on-line. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says "too cheap to be relevant. "
The "tail wagging dog"(Para. 2)most probably means______.
选项
A、the overwhelmingly predominant thing
B、the dog that tucks its tail between its legs
C、the thing to be tamed urgently
D、the problem to be tackled at once
答案
A
解析
根据文章第二段第三句“Technology remains what it has always been,a tool used by professionals to help them do their jobs.”和第五、六句“Relax!The foundations of good public relations remain the same:anticipating and meeting the needs of clients and the media,and providing informed and useful counsel.”可知,根据新技术如既往地扮演着专业人士做好本职工作的工具。良好公共关系的基础依旧是:满足客户和媒介的需要,为之提供有根据的并有益的咨询,而并不是新技术。也就是说新技术并不是公共关系中起关键作用的主流事物。据此判断,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/KwTO777K
0
考博英语
相关试题推荐
Nowthepublichasanunprecedentedchancetopeerovertheshouldersofarchaeologistsandhistoriansandgetafirsthandlook
Thenewpolicyhas______alargeamountofinvestmentforindustryandbusinessinthiscity.(2009年北京航空航天大学考博试题)
The______ofaccidentsonthatroadgivesthedoctorsalotofwork.
Childreninschoolare______intogrades,accordingtohowmuchtheyknow.
ResearchersatChildren’sHospitalofPittsburghannouncedtheyhaddiscovered______evidencethatavirusisinvolvedinwhat
Theaccidentwasaterrible______;theyalldied.
Thereasonwhyhedidn’ttaketheexamwas______hehadanaccidentonhiswaytotheschool.
随机试题
用于表示“锅炉水”的英文单词是()。
A.血清脂肪酶B.血尿素氮C.血清淀粉酶D.血清正铁白蛋白E.血清钙在急性水肿型胰腺炎时为阴性,在出血坏死型胰腺炎时为阳性的是
A、个人简化口腔卫生指数B、牙龈指数C、菌斑指数D、龈沟出血指数E、社区牙周指数评价牙龈炎的活动状况
统计工作的基本步骤中包括()。
三角测量的网(锁)布设,应符合的要求中,加密的控制网,可采用()等形式。
液压千斤顶
贷款发放后,不随基准利率的调整而调整。()
H公司与F公司签订售后回购协议,于2002年1月1日将一台账面价值为80万元的设备出售给F公司,售价为100万元,再以经营租赁方式从F公司租回,租期为4年,另附免租期1年,H公司同时代垫相关费用5万元,租赁合同规定:第1年至第4年的租金分别为25万元、35
中小学身体训练过程中.在一定范围内施加给运动员有机体的运动负荷(),其消耗过程就越剧烈,超量恢复程度就()。
浅海处,一眼可见密密层层色彩斑斓的珊瑚礁,还有比珊瑚更___________的鱼群游弋其间。海底也有峡谷,只见珊瑚礁猛地___________于海底悬崖之下,当然也滑出了我们的视线。填入画横线部分最恰当的一项是()。
最新回复
(
0
)