首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2021-06-15
54
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources. Clients, fearful that they are missing out on some mysterious "next wave", demand some kind of whiz - bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation—the idea that you are light-years behind unless you are light-years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD - ROM or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and on-line. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says "too cheap to be relevant. "
The "tail wagging dog"(Para. 2)most probably means______.
选项
A、the overwhelmingly predominant thing
B、the dog that tucks its tail between its legs
C、the thing to be tamed urgently
D、the problem to be tackled at once
答案
A
解析
根据文章第二段第三句“Technology remains what it has always been,a tool used by professionals to help them do their jobs.”和第五、六句“Relax!The foundations of good public relations remain the same:anticipating and meeting the needs of clients and the media,and providing informed and useful counsel.”可知,根据新技术如既往地扮演着专业人士做好本职工作的工具。良好公共关系的基础依旧是:满足客户和媒介的需要,为之提供有根据的并有益的咨询,而并不是新技术。也就是说新技术并不是公共关系中起关键作用的主流事物。据此判断,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/KwTO777K
0
考博英语
相关试题推荐
Thepeoplewhoobjectedtothenewapproachweretoldthatsinceworkhadalreadystartedtherewasnopointin______.
Thecurrent______withexamresultsisactuallyharmingchildren’seducation.(2013年3月中国科学院考博试题)
Parentshavealegal______toensurethattheirchildrenareprovidedwithefficienteducationsuitabletotheirage.
Itisa______thatinsucharichcountrythereshouldbesomanypoorpeople.(2006年中国矿业大学考博试题)
Itmustguidepublicopinion,afterpresenting______bothsidesofeveryissueandpointingouttoreaderswhatmeasuresseemt
Thisschoolis______;onlyverybrightchildrenareadmitted.
Therepublicationofthepoet’smostrecentworkswillcertainly______hisnationalreputation.
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
WheneverIhearaweatherreportdeclaringit’sthehottestJune10onrecordorwhatever,Ican’ttakeittooseriously,becaus
随机试题
在Excel2010中,利用工作表数据建立图表时,引用的数据区域是__________单元格地址区域。
已知f(x)=,f[φ(x)]=1一x,且φ(x)≥0,则φ(x)的定义域为_____.
正常情况下,葡萄胎清除后hCG降至正常范围的时间是
正在学习的学生,因担心患病影响学习而出现沮丧、焦虑,不能安静休息,这种情况属于
男,26岁,反复上腹痛4年,常于秋、冬换季时加重,饥饿时加重,餐后可缓解。为明确诊断,应首先选择的检查是
某企业于2014年6月12日从甲公司购入一批产品并已验收入库。增值税专用发票上注明该批产品的价款为3000万元,增值税额为510万元。合同中规定的现金折扣条件为2/10,1/20,n/30,假定计算现金折扣时不考虑增值税。该企业在2014年6月21日付
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
根据以下资料。回答问题。2015年全国海洋生产总值64669亿元,比上年增长7.0%,海洋生产总值占国内生产总值的9.6%。其中,海洋第一产业增加值3292亿元,第二产业增加值27492亿元,第三产业增加值33885亿元。2015年我国海洋
《国闻报》
A、Theyblushmorereadilythanwomendo.B、They’reuncomfortableperforminginfrontofadults.C、Theydon’trespondtostressw
最新回复
(
0
)