首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-05-25
42
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
Which of the following state takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
A.麻萨诸塞州。B.德克萨斯州。C.加利福尼亚州。D.康涅狄格州。此题为细节题。该题的答案包含在下面的句子里。According to the state’s court,“California seeks to guard against potentially specious claims or ecological pufferyabout products with minimal environmental attributes.”,Texas, Massachusetts,Minnesota, Tennessee, Connecticut, and Washington soon followed the GoldenState’s lead.这儿the Golden State’s lead指加州。所以正确答案为C。
转载请注明原文地址:https://kaotiyun.com/show/L2UC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
InonlytwodecadesAsianAmericanshavebecomethefastestgrowingUSminority.Astheirchildrenbeganmovingupthroughthen
InonlytwodecadesAsianAmericanshavebecomethefastestgrowingUSminority.Astheirchildrenbeganmovingupthroughthen
ReligiousandprivateschoolsreceivelittlesupportfrompublictaxesintheUnitedStates,and【C1】______aresult,areusually
AThemajoradvantageofalargecorporationBwasthatitcanraiselargesumsofmoneyCtoengageinefficientlarge—scaleDprod
Television,itisoftensaid,keepsone【C1】______aboutcurrentevents,allowsonetofollowthe【C2】______developmentinscience
Themanagerpromisedtokeepme______ofhowourbusinesswasgoingon.
DuringtheSecondWorldWarHitler______manycountries.
Telephone,television,radio,andtelegraphallhelppeoplecommunicatewitheachother.Becauseofthesedevices,ideasandnew
Itisamazingthatasmallchildof3or4yearsofagecansingasongwithoutunderstandingitsmeaning______.
Wheneverabigcompany______asmallone,theproductalmostalwaysgetsworse.
随机试题
白炽灯泡发强烈白光,瞬间烧坏的原因可能是__________。
传统学派与批判学派的根本差异在于
简述组织行为学的研究范围。
雕花烟斗冯骥才他被这一大盆金光灿灿的凤尾菊迷住了。这菊花从一人多高的花架上喷涌而出,闪着一片辉煌夺目的亮点点儿,活像一扇艳丽动人的凤尾,一道瀑布——
湖北A县粮食公司与安徽B县食品公司签订了粮食购销合同,合同没有约定履行地点,但是约定由A县粮食公司用汽车将粮食运到湖北C县火车站。履行合同过程中,A县粮食公司将300袋粮食交由铁路部门运送到安徽D县火车站,B县食品公司的采购员对粮食进行了验收并当场将运费交
可以从()方面来理解人类行为与社会环境之间的复杂关系。
上海租界
下列常量中格式正确的是()。
Yoga,theancientpracticeofpostures,breathingandmeditation,isgainingalotofattentionfromthematerialworldthatits
Forthispart,youareallowed30minutestowriteashortessayonthetopicAHarmoniousDormitoryLife.Youshouldwriteatl
最新回复
(
0
)