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  3. With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporation’s news cov

With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporation’s news cov

admin2017-08-15  59
问题     With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporation’s news coverage, as well as listen to it.
    And of course in Britain listeners and viewers can tune in to two BBC television channels, five BBC national radio services and dozens of local radio station. They are brought sport, comedy, drama, music, news and current affairs, education, religion, parliamentary coverage, children’s programmes and films for an annual licence fee of 83 pounds per household.
    It is a remarkable record, stretching back over 70 years—yet the BBC’s future is now in doubt. The Corporation will survive as a publicly-funded broadcasting organization, at least for the time being, but its role, its size and its programmes are now the subject of a nation-wide debate in Britain.
    The debate was launched by the Government, which invited anyone with an opinion of the BBC—including ordinary listeners and viewers—to say what was good or bad about the Corporation, and even whether they thought it was worth keeping. The reason for its inquiry is that the BBC’s royal charter runs out in 1996 and it must decide whether to keep the organization as it is, or to make changes.
    Defenders of the Corporation—of whom there are many—are fond of quoting the American slogan "If it ain’t broke, don’t fix it." The BBC "ain’t broke", they say, by which they mean it is not broken (as distinct from the word "broke", meaning having no money), so why bother to change it?
    Yet the BBC will have to change, because the broadcasting world around it is changing. The commercial TV channels—TV and Channel 4—were required by the Thatcher Government’s Broadcasting Act to become more commercial, competing with each other for advertisers, and cutting costs and jobs. But it is the arrival of new satellite channels—funded partly by advertising and partly by viewers’ subscriptions-which will bring about the biggest changes in the long term.
The foremost reason why the BBC has to readjust itself is no other than
选项 A、the emergence of commercial TV channels
B、the enforcement of Broadcasting Act by the government
C、the urgent necessity to reduce costs and jobs
D、the challenge of new satellite channels
答案D
解析 本题中，A、B、C三项都不是主要原因。从文章最后一段的内容可知，然而BBC将不得不实行改革，因为其周边的广播业正在发生变革；撒切尔政府的《广播法案》要求商业电视频道更加商业化，要它们互相竞争广告商，要它们降低成本，裁减员工；但是，从长远来看，正是新卫星频道的出现——部分资金来自于广告收入，部分来自于用户的收视费，才会带来最大的变革。据此可知，BBC不得不重新自我调整的主要原因是新卫星频道的出现。D项的“新卫星频道的挑战”与文中的“the arrival of new satellite channels will bring about the biggest changes in the long term(从长远来看，新卫星频道的出现才会带来最大的变革)”的意思相符，因此D项为正确答案。
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