首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2016-02-23
28
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M10】
选项
答案
well-refined--well-defined
解析
词汇错误。此处考查的是形近词的比较。well-refined意思为“精炼良好的”,well-defined意思为“明确的”。此处含义为把他们的商业目标设定在“明确的观众群体”上,而不是“精炼良好的观众群体”,所以应该改为well-defined。这句话的意思是:对于那些预算有限的小广告商和希望将商业广告定位在明确的观众群体上的广告商来说,(有线)电视成为他们更可行的选择。
转载请注明原文地址:https://kaotiyun.com/show/L4KO777K
0
专业英语八级
相关试题推荐
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
CampingFirst,theequipment.【1】______andsleeping-bagarethe【1】______mostimportantitems.Bothofthemshouldbe(2)_
Whatwasmostimportant,accordingtoKofiAnnan
America’smostimportantfoodcropis______.
Thehumanbodyissuitablydescribedas"ahighlycomplexselfwgenera-tor"becauseifitisgiventherightfuel,itiscapabl
Itisreportedthatgraduatesarefacinggreatdifficultiesinlandingajobrecently.Somepeoplesuggestthatcollegegraduate
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheoldestandthemostpopularone?
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
Theterm"leadership"isoneofthemostdifficultinan【M1】______educationaladministration.Tosome,aleaderissimpleonew
随机试题
按照原理,化工生产过程由三种基本传递过程和反应过程组成。()
一定质量的理想气体,在温度不变的条件下,当压强降低时,分子的平均碰撞次数和平均自由程的变化情况是:
关于投资回收期指标优缺点的说法,正确的是()。
我国《安全生产法》规定,生产经营单位建设项目的安全设施投资应当纳入的选项是()。
2019年7月1日,人民法院受理债务人甲公司的破产申请,并指定某律师事务所担任管理人。第一次债权人会议上,管理人将甲公司的有关情况进行了汇报。全部财产的变现价值为2000万元。欠发职工工资200万元、欠交税款100万元;管理人于7月15日解除了甲公司与丙公
某企业需借入资金300000元。由于贷款银行要求将货款数额的20%作为补偿性余额,故企业需向银行申请的贷款数额为()元。
在形象准备方面,男性导游应()。
王昆参加了四次数学测验,平均成绩为88分。他想在下一次测验中,将五次数学测验的平均成绩提高到90分以上。那么他在第五次数学测验中,至少要得多少分?( )
______thebeginningofthenineteenthcenturythatthecreationofmoreuniversitieswasseentobeeithernecessaryordesirabl
TheBritishEmpirewasoncehometothirdofthe【M1】________.world’spopulation.But,withtheretur
最新回复
(
0
)