首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and the five introductions for goods. • Which introduction A, B, C, D or E does each statement 1-
• Look at the statements below and the five introductions for goods. • Which introduction A, B, C, D or E does each statement 1-
admin
2010-01-28
7
问题
• Look at the statements below and the five introductions for goods.
• Which introduction A, B, C, D or E does each statement 1-8 refer to?
• For each statement 1-8, mark one letter A, B, C, D or E.
• You will need to use some of these letters more than once.
A.
Shopping goods aren’t bought very often, are bought only after the consumer has compared their features with those of competing brands, and are found in only a few stores in one area. These goods usually have a higher unit price than convenience goods, and an individual salesperson, rather than a cashier, may be needed to sell them. Examples of shopping goods are automobiles, furniture, men’s suits, ladies’ wear, shoes, and major appliances.
B.
Specialty goods like prestige automobiles, photographic equipment, fine jewelry, and high-fashion clothing and furniture are bought by consumers after a special shopping effort. They are bought infrequently and are generally available only in exclusive outlets. They’re usually high-priced, but price isn’t the main consideration of a consumer buying them. A consumer is often willing to go out of the way to find a certain brand.
Specialty goods prove the point that goods are often considered not just for their physical qualities but also for the economic utility, ego enhancement, status, and satisfaction they carry with them. For example, when people buy a new car, they may want it not just for basic transportation but also for recognition, status, or prestige.
You’ve probably figured out that this classification of consumer goods is far from rigid. It may differ according to buyers’ intent or wishes. As consumers’ incomes and buying habits change, or as prices drop, goods shift from one classification to another. Usually they shift downward, from the specialty to the shopping, or from the shopping to the convenience goods category. Television sets became shopping goods years ago. When microwave ovens first came on the market, they were regarded by many as an expensive new toy a kind of specialty goods-for the rich. Now they’re considered indispensable shopping goods by working couples and single people who buy them to save cooking time.
C.
Durable goods can be further classified as either consumer goods or industrial goods, each of which requires a different set of marketing strategies. Consumer goods are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing. On the basis of how much effort a consumer takes to obtain them, consumer goods can be further subdivided into (1) convenience goods, (2) shopping goods, and (3) specialty goods.
D.
Durable goods have physical qualities and uses that permit them to last a relatively long time, even while being used. They’re designed to be used up over an extended period of time and are made of materials that will take considerable wear and tear. For example, you probably own such durable goods as a car, tape deck, cassette player, TV set, or stereo that should remain usable for several years—or at least until the warranty runs out. Houses are built to last thirty to fifty years or more. Refrigerators and mattresses both have a life expectancy of about twenty years, and quality jewelry, silverware, china, and furniture are frequently handed down from one generation to the next.
The fact that a product is durable influences its whole marketing strategy. Obviously, goods like these are packaged differently, sold more personally and aggressively, and priced higher than a tube of toothpaste or a bottle of shampoo.
E.
Instead of being bought by the ultimate consumer, industrial goods are used by businesses to produce other goods or to provide services to consumers. These goods are usually bought by institutions such as manufacturers, utilities, government agencies, contractors, wholesalers, retailers, hospitals, and schools that use them in producing their own products or services. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted. The buying decision is usually based on technical performance, cost, or expected monetary gain.
There are many types of industrial goods, but the most common ones are (a) raw materials, (b) component parts, (c) installations, (d) transportation systems, (e) tools, (f) equipment, (g) materials, and (h) supplies.
This kind of goods are used by businesses to produce other goods or to provide services to consumers.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/LAKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 CNotuntilsummeranswerswhenwilltheweathergetwarmer.Choice(A)confusesthesimilarsoundswar
A、 B、 C、 CIhavetofinishthisreportanswerswhyareyouworkinglate.Choice(A)associatesnightwithlate.
A、 B、 C、 AInthefilesanswerswhere.Choice(B)confusesthesimilarsoundsvoiceandinvoices.Choice(C)repea
A、 B、 C、 CMycaranswerswhosecarshallwetake.Choice(A)confusesthesimilarsoundsshallowandshall.Choi
A、 B、 C、 BI’mlateforameetinganswerswhybyprovidingareason.Choice(A)confusesthesimilarsoundstalks
ManagementSkills:theimportanceofeffectivedecision-makingprocedureswithinacompany
Introduction/Mainpoints介绍/要点
Makingashortspeech
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Advertisements:theadvantagesofadvertisingB.Financ
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
随机试题
尽管冬天来临了,工业消费者使用的石油价格今年特别低,并且可能会保持下去。所以,除非冬天特别严寒,工业消费者使用的天然气价格也可能会保持在低水平。以下哪项如果为真,最能支持上述结论?
患者女性,27岁,妊娠8个月,转移性右下腹痛10小时,伴恶心、呕吐。查体:体温39℃,右下腹处有压痛,无肌紧张和反跳痛。血常规:白细胞10.1×109/L,中性粒细胞78%。该病人诊断较困难的原因不包括
选择性地将大分子免疫复合物(1C)沉淀下来的PEG浓度为()
我国目前推荐临床测定血糖方法是
建立计算机网络的目的在于()。
会员制期货交易所所设理事会任职期间为( )年。
在政府采购招标过程中,如果出现了影响采购公正的违法、违规行为,应予废标。()
[2007年10月]若多项式f(x)=x3+a2x2一3a能被x一1整除,则实数a=()。
OverbreakfastFlorianloanWells,a33-year-oldaerospaceengineer,andCraigParsley,a25-year-oldenvironmentaltechnician,
Foryoursafetywhileonattraction(游乐场),pleasekeepyourhands,armsandlegsinsidethevehicleatalltimes.Forthecomfor
最新回复
(
0
)