首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2009-06-24
76
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decision. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、They are goods that can be bought at a special price.
B、They are special kinds of products.
C、They are characterized in their brands.
D、They need special efforts to get.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/LBTd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
AnnualPerformanceReviewsIntheory,annualperformancereviewsareconstructiveandpositiveinteractionsbetweenmanagers
CommunicationsRevolutionCyberspace,datasuperhighway,multi-media—forthosewhohaveseenthefuture,thelinkingofcom
ABrieftoSingapore1.Singaporeisanindependentcity-stateinsoutheasternAsia,consistingofonemajorislandtheSing
Manyteachersdon’tliketouseup-to-datetextbooksintheirclasses.
WhichofthefollowingstatementsabouttheEuropeansoldiersiscorrect?Afterreadingthepassage,youmayconcludethat_____
TheAmericanFamilyIntheAmericanfamilythehusbandandwifeusuallyshareimportantdecisionmaking.Whenthechildrenareo
A.ThepurposeofharmlessrevengeB.WhatisrevengeC.Revengetotheco-workersD.AharmlessrevengetoyourfamilyE.Givingal
Dr.WilsonandMr.Wanghavemetbefore.
随机试题
除涉及国有资产的车辆外,二手车的交易价格由买卖双方商定。()
购买者对价格变动较敏感的商品是()
Fashioncontrolswhatwewear,whatweeat,whatwedrink,thewaywecutouthair,themakeupwebuyanduse,thecolorofthe
下列关于血尿素氮的改变及临床意义的叙述,正确的是
设备进行气密性试验时,其试验方法和基本要求包括()。
甲公司2014年10月与乙公司签订一项供销合同,由于甲公司未按合同发货,致使乙公司发生重大经济损失而被乙公司起诉,至2014年12月31日法院尚未判决。甲公司2014年12月31日在资产负债表中的“预计负债”项目反映了800万元的预计赔偿款。2015年3月
若函数f(x)=sinωx(ω>0)在区间[0,]上单调递增,在区间单调递减,则ω=()
只有法才规定人们的权利和义务,其他社会规范不规定。()
A.thetimely(及时的)discoveryB.convenienceC.sexequalityD.itsconnectionwithhumansE.thehugepowerF.itsuncertaintyU
Accordingtothewoman,whathappened200to500millionyearsago?
最新回复
(
0
)