首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C
admin
2018-07-27
81
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/LEH7777K
0
大学英语六级
相关试题推荐
A、PartsofAmerica.B、PartsofAfrica.C、PartsofAsia.D、PartsofEurope.CDr.Wood提到,亚洲的某些地方融合了古代文化和先进科技。
A、Beprepared.B、Bepatient.C、Beoptimistic.D、Behardworking.B讲座中提到,你当然需要保持耐心,比如当你在面试后等待电话反馈的时候,这里通过等待电话的例子去告诫人们要耐心一些。
A、Heisworkinginawebhostingcompanynow.B、Hehasmanyleadersinhiscompany.C、Heisstilllookingforajobnow.D、Hewa
Adultsaregettingsmarteraboutbowsmartbabiesare.Notlongago,researcherslearnedthat4-day-oldscouldunderstand【B1】__
Farmersusuallyuseploughstopreparetheirfieldsforplantingcrops.Ploughscutintotheground,andliftupweeds,andothe
Marketplaceorpeer-to-peer(P2P)lendingmatchesborrowersandlendersonlow-costonlineplatforms.Byskirtingbanks,P2Plendi
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)".Theycontendtha
Aboutthetimethatschoolsandothersquitereasonablybecameinterestedinseeingtoitthatallchildren,whatevertheirback
A、Shegotaglimpseofthequeen.B、ShehasbeentoLondonforrelax.C、ShehadawonderfultimeinLondon.D、Shesawmanyoldc
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthatarthelpstopenetratefurtherintotheworldandin
随机试题
依据行政管理法规而产生的是( )国家主管机关对违反行政管理法规的公民或法人采取强制性措施是( )
()是社会主义法治的根本保证。
肉瘤的特点是
面部三角区疖挤压后易引起
患者,男,30岁。3天来尿道口红肿。尿急、尿频、尿痛,淋沥不止,尿液混浊如脂,尿道口溢脓。舌红苔黄腻。脉滑数。西医诊断为急性淋病。治疗应首选
医疗机构工作人员上岗工作.必须佩戴
影响药物稳定性的环境因素不包括
报关企业必须是境内企业法人。()
Windows操作系统通过()来判断文件是不是一个可执行文件。
2002年某地区共有4000人参加英语六级考试,已知成绩X(分)近似服从正态分布N(40,202),求及格人数和超过80分的人数.
最新回复
(
0
)