首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
admin
2010-07-24
56
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
NBC makes great profits from selling advertising time to companies eager to ______ during the Olympic Games.
选项
答案
impress potential customers
解析
推理判断题。本句在原文中没有明显的答案,需要考生自己总结、归纳。根据第三段第六句话的意思,广告商为了使自己的产品能给客户留下潜在的好印象,不惜花费巨额费用在奥运会期间在电视上做广告,这样 NBC就会从广告商那里获取巨大的利润。
转载请注明原文地址:https://kaotiyun.com/show/LIA7777K
0
大学英语四级
相关试题推荐
Careerplanningdoesnotnecessarilyfollowroutineoflogicalsteps.Eachofusplacesweightondifferentfactorsandmaycons
A、There’snotenoughtimetofinish.B、Theclockisn’tworking.C、Thereportwillbereadyontime.D、Hecanbegintheworkatf
Therearemanydifferentgroupsofmigrantyouthwith【S1】______socialandeducationalneeds.Theexactnumbersofthe【S2】______m
Therearemanydifferentgroupsofmigrantyouthwith【S1】______socialandeducationalneeds.Theexactnumbersofthe【S2】______m
A、Bossandsecretary.B、Dentistandpatient.C、Passengerandticketseller.D、Patientandnurse.D
A、Hedidbetterthanexpected.B、Hefailedhistest.C、Healwaysgetsexcellentgrades.D、Hefoundhisnotes.A
A、Itshouldbequiet.B、Itshouldbeinthedowntown.C、Itshouldbeonthebeach.D、Itshouldhaveaswimmingpool.C事实题。从对话中可以
Videorecordersandphotocopiers(复印机),eventicketmachinesontherailways,oftenseemunnecessarilydifficulttouse.LastDe
Parents’Homework:FindPerfectTeachersforKidsTomiHalldidwhatshecouldtolobbyforthebestteachersforhertwoch
A、Sheforgottomakeacalltotheman.B、Heransweringmachinewasbroken.C、Shedidn’tgettheman’smessages.D、Shecouldn’t
随机试题
旅游资源的定量评价分为技术性的单因子评价和综合性的多因子评价两种,其中技术性的单因子评价方法的使用范围是()。
他克林的主要不良反应是
三叉神经痛多见于40岁以上的女牲,多为_______发病。
下列关于水溶性维生素的论述错误的是
花圃自动浇水装置的规则设置如下:①每次浇水在中午12:00~12:30之间进行;②在上次浇水结束后,如连续3日中午12:00气温超过30摄氏度,则在连续第3个气温超过30摄氏度的日子中午12:00开始浇水;③如在上次浇水开始1
在桑代克以猫作为实验对象的研究中,随着猫放人同一个笼子的次数的增加,猫逃出去的速度就越快,这符合的学习规律是
以下哪一个不属于自我决定理论中的内部动机
Fool______Janeis,shecouldnothavedonesuchathing.
A、broad;notB、narrow;xC、broad:xD、narrow;notD带有变音符号的音标被称作严式音标,反之即为宽式音标。宽式音标更常见些,一般词典、语言教科书上用的都是宽式音标。
Nowomancanbetoorichortoothin.Thissayingoften【C1】______thelateDuchessofWindsor【C2】______muchoftheoddspirito
最新回复
(
0
)