首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
admin
2021-07-23
21
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22)The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、We pay little attention to ad presentations.
B、We don’t know the target customers well.
C、We exaggerate the effectiveness of products.
D、We make the ads boring and dull.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/LYJ7777K
0
大学英语六级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledOnCollegeGraduates’StartingTheirOwnBusiness.You
A、Askherparentstopayforthetrip.B、Discusstheplanwithherparents.C、Dosomepart-timejobsduringthevocation.D、Stay
A、FriendshipsbetweenAmericansusuallyextenddeeplyintotheirfamilies.B、FriendshipsbetweenAmericansusuallylastforall
A、Freedom.B、Travelswiftly.C、Travelunsafely.D、Displaypersonalwealth.C
Oneofourexpectationsabouteducationisthatitwillpayoffintermsofupwardmobility.Historically,thecorrelationbetw
A、Herparents’hardworktofulfilltheirfullpotential.B、Herparents’thirstforopportunitiesofhighereducation.C、Herpar
HowtoDuckCabinFeversandOtherAchesonaPlane?[A]Onthefirstlegofthisseason’sholidaytraveltour,Ihadthedelight
Wikipedia’sTrembling[A]Wikipediaisdying!Wikipediaisdying!That’sthelinerepeatedbythemediaeverysixmonthsorsosi
A、1monthbeforemovingout.B、2monthsbeforemovingoutC、6monthsbeforemovingout.D、Atthetimewhenmovingout.A
A、Theyhavebroken$100.B、Theykeptfallingfor103months.C、Theywereupover63%.D、Theywereup8.1%everyyear.C麦当劳的股价在过去
随机试题
传递函数G(s)=的极点是【】
全面依法治国的主要任务包括()
女,38岁。头痛、头晕1年,1周来加重伴心悸、乏力、鼻出血及牙龈出血来诊。查体:血压170/110mmHg,皮肤黏膜苍白,Hb65g/L,PLI、148×109/L,尿蛋白(+++),尿红细胞3~5/HP,BUN380mmol/L,SCr887μmol/L
从整体结构上PACS不包括
女,14个月。仍单纯母乳喂养,不愿进辅食,近一个月面色渐苍白,活动少,捡土块吃,血象Hb60g/L,RBC05×1012/L,WBC8×109/L,PLT225×109/L,MCV74pgMCH26fl,MCHC28%
根据《建筑地基基础设计规范》,地基土载荷试验应符合的要求是()。
留守儿童是一个特殊的群体,他们不可避免地承受了社会转型的代价。然而,生活的磨难并非都是坏事,越是艰苦的环境,越能________—坚强的人格。因此,在留守儿童的成长道路上,不妨多给孩子们________一些积极向上的“心理因子”,让他们告别弱势心态,这是迈
中国古代的充军刑创设于( )。
VisualBasic中的控件分为3类,它们是标准控件、【】可插入对象。
在考生文件夹下打开EXCEL.XLSX文件。选取“产品型号”列、“上月销售量”列和“本月销售量”列内容,建立“簇状柱形图”,图表标题为“销售情况统计图”,图例置底部;将图表插人到表的A14:E27单元格区域内,保存EXCEL.XLSX文件。
最新回复
(
0
)