首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
admin
2021-07-23
22
问题
If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
(20) Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. "
(21) If you are advertising and you’ve never gotten the results you want from your advertising campaigns, then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. (22)The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、We pay little attention to ad presentations.
B、We don’t know the target customers well.
C、We exaggerate the effectiveness of products.
D、We make the ads boring and dull.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/LYJ7777K
0
大学英语六级
相关试题推荐
A、Therearedifferentkindsofsoundwaves.B、Differentpeoplehavedifferentabilitiesofsense.C、Therearedifferentkindsof
A、FriendshipsbetweenAmericansusuallyextenddeeplyintotheirfamilies.B、FriendshipsbetweenAmericansusuallylastforall
A、Shedoesn’tconsidermuchaboutcustomers.B、Shecan’tofferanypracticalwayofpromotion.C、Shedoesn’tdeservethepromo
A、Theyattendahouse-sitter’sparty.B、Theycheckahouse-sitter’sreferences.C、Theyinterviewahouse-sitter’sfriends.D、
HowtoDuckCabinFeversandOtherAchesonaPlane?[A]Onthefirstlegofthisseason’sholidaytraveltour,Ihadthedelight
Depression[A]Inbed,youtossandturn,unabletogetagoodnight’ssleep.Youfeelanxiousandworried.There’splentytodo,
Wikipedia’sTrembling[A]Wikipediaisdying!Wikipediaisdying!That’sthelinerepeatedbythemediaeverysixmonthsorsosi
A)Reduce,reuse,andrecycle.RecyclinghasbecomeapartofAmericanlife.Italsoisanimportantpartofthewaste-processin
A、JLMotorsisacompanywiththebusinessofbicyclesales.B、TheIndianrupeehasbeensteadyontheforeignexchangemarket.
随机试题
()一定,防腐材料挤出量(流量、喷涂量)越大,防腐层越厚,反之越薄。
教学过程实质是一种()和促进学生()的过程。
A.单纯疝囊高位结扎术B.Ferguson法C.McVay法D.Bassini法E.疝成形术绞窄性斜疝局部有感染者,应选的合理手术方式是
Miles手术适应证是
民用建筑设计中纪念性建筑和特别重要的建筑的设计使用年限为:[2009年第37题]
期末,固定资产的账面价值高于其可收回金额的差额,正确的会计处理方法是()。
水平对比法的应用步骤包括:①确定对比的对象;②收集数据;③实施改进;④归纳对比分析数据;⑤选择用来进行水平比较的项目。下列排序正确的是()。
“给我一打健康的婴儿,一个由我支配的特殊的环境,让我在这个环境里养育他们……我可以按我的意愿把他们训练成为任何一种人物——医生、律师、艺术家、大商人,甚至乞丐或强盗。”这是美国行为主义心理学家_______的经典语录。
乳牙期牙尖交错的特征有()。
设z=xlny,则=_________.
最新回复
(
0
)