首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-10-25
39
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
When did the green third wave come?
选项
A、When environmental concern rise.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
A.当环保意识增强的时候。B.当广告商们规范其广告的时候。C.当广告规范化的时候。D.当环保广告深入到广大的消费者心中的时候。此题为细节题,该题的答案可以在最后一段的最后一句话里找到。Some believe that we’ve nowentered green advertising’s third wave,where environmental concern is now part ofthe mainstream.所以正确答案是D。
转载请注明原文地址:https://kaotiyun.com/show/LfHC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Forthispart,youareallowed30minutestowriteacompositiononthetopic"Sounds"inthreeparagraphs.Youhavebeengiven
IthinkIwasatschool,______IwasstayingwithafriendduringthevacationwhenIheardthenews.
Theman’slife______ifhehadbeensenttoabetterhospital.
Mostpeoplewouldagreethat,althoughourageexceedsallpreviousagesinknowledge,therehasbeennocorrespondingincrease
Oneofthemostimportantfeaturesthatdistinguishesreadingfromlisteningisthenatureoftheaudience.【C1】______thewriter
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.Moreandmorepeopleliveintownsandcitiesinst
EverychildinBritainis______tofreeeducationatschool.
Accordingtotheairtrafficrules,you______switchoffyourmobilephonebeforeboarding.
We______threemajorsnowstormssofarthiswinter.
Withhisbigfleshynosehe______hisgrandpa.
随机试题
患者,男,42岁。呃声沉缓有力,胸膈及胃脘不舒,得热则减,遇寒更甚,进食减少,恶食冷凉,喜热饮,口淡不渴,舌苔白润,脉迟缓。治疗应首选()
蛋白质三级结构的形成和稳定主要靠的键或作用力不包括
中药注册类型不包括
对教师而言,教学运行的基本环节是()。
北宋词坛豪放派的代表作家是()。
中国传统的文学大家,其文本与人格必是始终如一,珠联璧合,无懈可击的,才可称为大家。其人生不仅要与大群人生合二为一,而且要与大自然融为一体,这才能与中国文化精神中“以人为本”及“天人合一”思想相映照。这是古典中国的文学大统,然而已被中国当代文学遗忘得一干二净
处理全国人民代表大会常务委员会重要日常工作的是()。
Whichchartshowsthecompany’sprofits?
MarsfascinatesscientistsbecauseofitssimilaritytoEarth,anditfascinatesthepublicbecauseourmythof"Martians"isa
福利
最新回复
(
0
)