首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
admin
2013-08-05
87
问题
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The country’s cows can produce as much as 37 liters of milk a day. In India, by contrast, cows yield just seven liters. Spotting an opportunity, EI is going into the Indian dairy business. It will import 10,000 cows and supply fortified and flavored milk to supermarkets and other buyers.
So will EI lap up India’s milk market? Not necessarily. As the Times of India points out, its cows will ruminate less than 100 miles from the headquarters of a formidable local producer—the Gujarat Co-operative Milk Marketing Federation, otherwise known as Amul. This Farmers’ Co-operative spans 2.6m members, collects 6.5m liters of milk a day, and boasts one of the longest-running and best-loved advertising campaigns in India. It has already shown "immense resilience" in the face of multinational competition, says Arindam Bhattacharya of the Boston Consulting Group (BCG). Its ice-cream business survived the arrival of Unilever; its chocolate milk has thrived despite Nestle.
Indeed, Amul is one of 50 firms—from China, India, Brazil, Russia and six other emerging economies— that BCG has anointed as "local dynamos". They are prospering in their home market, are fending off multinational rivals, and are not focused on expanding abroad. BCG discovered many of these firms while drawing up its "global challengers" list of multinationals from the developing world. The companies that were venturing abroad most eagerly, it discovered, were not necessarily the most successful at home.
Emerging economies are still prey to what Harvard’s Dani Rodrik has called "export fetishism". International success remains a firm’s proudest boast, and with good reason- economists have shown that exporters are typically bigger, more efficient and pay better than their more parochial rivals. "Exporters are better" was the crisp verdict of a recent review of the data.
Countries like India and Brazil were, after all, once secluded backwaters fenced off by high tariffs. Prominent firms idled along on government favors and captive markets. In that era, exporting was a truer test of a company’s worth. But as such countries have opened up, their home markets have become more trying places. Withstanding the onslaught of foreign firms on home soil may be as impressive a feat as beating them in global markets.
BCG describes some of the ways that feat has been accomplished. Of its 50 dynamos, 41 are in consumer businesses, where they can exploit a more intimate understanding of their compatriots’ tastes. It gives the example of Gol, a Brazilian budget airline, which bet that its cash-strapped customers would sacrifice convenience and speed for price. Many Gol planes therefore depart at odd hours and make several hops to out-of-the-way locations, rather than flying directly.
Similarly astute was India’s Titan Industries, which has increased its share of India’s wristwatch market despite the entry of foreign brands such as Timex and Swatch. It understood that Indians, who expect a good price even for old newspapers, do not throw their watches away lightly, and has over 700 after-sales centers that will replace straps and batteries.
Exporters tend to be more capital-intensive than their home-bound peers; they also rely more on skilled labor. Many local dynamos, conversely, take full advantage of the cheap workforce at their disposal. Focus Media, China’s biggest "out of home" advertising company, gets messages out on flat-panel displays in 85,000 locations around the country. Those displays could be linked and reprogrammed electronically, but that might fall foul of broadcast regulations. So instead the firm’s fleet of workers on bicycles replaces the displays’ discs and flash-cards by hand.
The list of multinationals resisted or repelled by these dynamos includes some of the world’s biggest names: eBay and Google in China; Wal-Mart in Mexico; SAP in Brazil. But Mr. Goren of EI is not too worried about Amul. The market is big enough for everybody, he insists. Nothing, then, is for either company to cry about.
According to the passage, "export fetishism"
选项
A、has lost its appeal for emerging economies.
B、values international success for a firm.
C、encourages firms to become "local dynamos".
D、has been endorsed by a recent review.
答案
B
解析
第4段“export fetishism”后面一句,解释了它所指的观点,即国际市场上的成功是一个企业最能引以为傲的资本,做B符合文意。
转载请注明原文地址:https://kaotiyun.com/show/LsZO777K
0
专业英语八级
相关试题推荐
Howmanypeoplewereonboardwhenthetourbuscrashed?
Insomecases,intelligentpeopleimplementingintelligentpoliciesareresponsibleforproducinga"boomerangeffect";theyact
Thecentralproblemoftranslatinghasalwaysbeenwhethertotranslateliterallyorfreely.Theargumenthasbeengoingsincea
Therearemanyacareerinwhichtheincreasingemphasisis(1)______inspecialization.Youfindthesecareersinengineering,
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivityandsocialharmonyaretheenvyoftheUnitedStates
OncefoundalmostentirelyinthewesternUnitedStatesandinAsia,dinosaurfossilsarenowbeingdiscoveredonallsevencont
TheofficialnameoftheUnitedKingdomis______.
Morepeopledieoftuberculosis(结核病)thanofany(1)______diseasecausedbyasingleagent.Thishasprobablybeenthecasein
OnlineUniversityDegreesThroughDistanceEducationMoreandmoreuniversitiesaroundtheworldareofferingonlinelanguageco
NewEducationalTechnology:ChallengesandPotentialI.Thecriticismofcomputersandmultimediatechnology—A(1)_____ofunders
随机试题
某工程从英国购进一批水泥,经见证取样后送检复试,其主要检测项目有()。
童年时期尿路梗阻最常见的原因是
A.《希波克拉底誓言》B.《千金要方》C.《纪念白求恩》D.《赫尔辛基宜言》E.《夏威夷宣言》
工作A有三项紧后工作B、C、D,其持续时间分别为:B=6、C=8、D=7,LFB=14、LFC=16、LFD=14,则LFA为()。
发行人应披露本次股票上市前首次公开发行股票的情况,包括( )。
场内申购赎回ETF采用()的方式。
某企业为增值税一般纳税人,从外地购入原材料6000吨,收到增值税专用发票上注明的售价为每吨1200元,增值税税款为936000元;运输途中取得的运输业增值税专用发票上注明的运费为60000元,增值税额为5400元;另发生装卸费10000元,途中保险费为18
社会保险特征不包括()
阅读以下关于Linux操作系统Samba服务器配置的技术说明,根据要求回答问题1~问题6。【说明】某软件开发公司架构了一台基于Linux操作系统的Samba服务器。公司员工需要一个共享的800MB硬盘空间以便能随时交换文件,且为每位员工在服务器上
【B1】【B6】
最新回复
(
0
)