首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2013-10-28
53
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/Lv27777K
0
大学英语六级
相关试题推荐
WomenmaybeinfectedbytheHIVvirusinadifferentwaythanmen,accordingtoarecentstudyrelease,suggestingitcouldbe
A、About80milespersecond.B、About70milespersecond.C、About18milespersecond.D、About17milespersecond.C选项之间的差异只是数字
A、Love.B、Conflict.C、Violence.D、Mystery.B短文说,不同的电影都有一个共同点——矛盾冲突。所以B正确。选项是名词,一般问细节或主旨。听到conflict时记录common。mysteries和love是并列出现的
A、Hemayconsultwithhisprofessorandfindarightwaytomakeit.B、Hemayaskhisparentstohelphim.C、Hemaytransferto
PresidentBushtouchedoffafirestormofcriticismfromcongressionalDemocrats,civilfightsgroupsandnewspapereditorialist
HowtoCreateaHomeLibrary"Icannotlivewithoutbooks,"declaredU.S.PresidentThomasJeffersontohisfriendJohnAda
Manythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethingswedoknow.First,weknowthatal
DoestheWorldFaceaFutureofWaterWars?Throughouthistory,peoplehavefoughtbitterwarsoverpoliticalideology,nati
A、Ithappenedinthenight.B、Therewasnosurvivor.C、Alorrycollidedwithacoach.D、Thecollisionwascausedbyfog.C第1则新闻提
A、Payforthemeal.B、Lookforherwallet.C、Quicklybuyanewwalletinastore.D、Comeoutjustassoonasshetakesherwalle
随机试题
《木兰诗》是我国北朝时期的一首( )。
宫颈及宫体全部脱出至阴道口外者为子宫颈下垂到坐骨棘以下,不越阴道口者为
A.应在数分钟内娩出胎儿B.产钳术或胎头吸引术C.臀牵引术D.内倒转术及臀牵引术E.应立即行剖宫产术
下列属于桃核承气汤药物组成的有()。
承担上部荷载的同时,还起着抵御路堤土压力作用的是()。
下列选项所述合同中,属于无效合同的一项是()。
以下()不属于风险控制的目标。
用人单位安排女职工从事矿山井下劳动的,劳动行政部门应对其处以罚款,按照受侵害的劳动者每人()的标准计算。
-1,0,-1,-1,(),-3
标志毛泽东思想得到系统总结和多方面展开从而达到成熟的主要著作有()
最新回复
(
0
)