首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
37
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
25 (and) 29
解析
转载请注明原文地址:https://kaotiyun.com/show/LvEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearfiveshortrecordingsaboutdeliveryproblems.Foreachrecording,decidewhichproblemthespeakertalksabou
Youwillhearfiveshortrecordingsaboutdeliveryproblems.Foreachrecording,decidewhichproblemthespeakertalksabou
Lookatthenotesbelow.Youwillhearawomangivinginstructionstoacolleagueaboutdealingwithjobapplications.
•AmeetingonsalespromotionhasbeenarrangedonMay10th,20--.IthappensthattheSalesManagerofthecompanymustbeawa
Writetoanoldcustomerwithwhombusinesshasshownatendencytobecomeslack,anddrawhisattentiontoyournewproductswh
Thisjobwouldbeunsuitableifyouwerelookingforlong-termemployment.Inthisjob,theofficialworkinghourswillchange
—Readthearticlebelowaboutcommunicationandthequestionsontheoppositepage.—Foreachquestion13-18,markonelette
Federalofficialsandthenation’sairlineindustryhavereachedanagreementexpectedtocutthetypicaldelayfrom57minutes
PerformanceEvaluationWhenweareintroducedtosomeoneforthefirsttime,weautomaticallyformanimpressionbasedonhi
Whathappenstothephonecall?Whenwillthemancometopickupthewoman?
随机试题
钻小孔时应选择较大的进给量和较低的转速。()
弹响指各手指发病的频度最多的是
下列说法正确的是:()
某15km长的高速公路沥青混凝土路面施工,沥青混凝土搅拌设备应使用()。
赏鱼饲养场、中转场包装场实行年审和抽查制度。有下列行为限期改进,逾期不改的,取消注册登记:( )
非上市公众公司可以向特定对象发行股票,以下可以作为非上市公众公司发行股票的特定对象的有()。Ⅰ.公司的控股股东Ⅱ.持有公司5%股份的股东Ⅲ.持有公司3%股份的股东Ⅳ.公司的董事、监事、高级管理人员
以下关于保险合同解除的表述中,正确的是()。[2005年真题]
倾销会对进口国的同类产业带来危害,所以各国可以使用反倾销措施,以保护国内产业不受损害。下列关于反倾销的表述错误的是()。
这是中国很有名的茶,我给你倒一杯,怎么样?
64Theworld’sfirstundergroundrailway(theTube)openedinLondoninJanuary1863.Todaythereare11linesserving272s
最新回复
(
0
)