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  3. What is important when...? Conducting a market research - Defining the problems - Creating a research plan - -

What is important when...? Conducting a market research - Defining the problems - Creating a research plan - -

admin2016-09-23  73
问题 What is important when...?
Conducting a market research
- Defining the problems
- Creating a research plan
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选项
答案In regard to making a market research, the first step you should take is to set up your objectives. For instance, reducing profits, avoiding losing customers to a competitor and launching a new product. All the issues are the aims which you must attain during the research. Next, working out a plan is also necessary in making a market research. If your present job lags behind the plan, you should speed up. If the case is opposite, you should slow down. What’s more, analysing data is another important process after collecting data. From data collected you can know the causes of the problems and realise your aims by solving them.
解析     本题要求发言的主题是“市场调查”。根据已有的要点1“Defining the problems定义问题”，做市场调查之前，首先应该确定所做调查的目的，这样做调查时才能有的放矢，有据可依(aim andguideline)。根据已有的要点2“Creating a research plan制定调查计划”，可以联想到制定调查计划后可以根据计划随时进行调整(adjust your work)，使得调查工作能够有条不紊地进行。我们还可以补充一些回答的要点，例如：Collecting data，搜集相关信息做到充分准备(good preparation)是很有必要的；或是Analysing data，分析已有的信息是达成目标(achieve the aim)所不可缺少的工作，有助于找出问题所在。
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