A、By setting up joint ventures with partners in Asia. B、By opening up whole sale chain-stores in Japan. C、By distributing its pr

M: Tell us a bit about the kind of consumer that you’re going to be targeting at.
W: Well, C. K. or Calvin Klein, is really divided up between two worlds--the Calvin Klein Luxury Business which we call the (22) "Collection" which is the best, the most expensive, luxurious products. And the world of C..K. which is really inspired by generation acts. (23) It’s targeted to the younger people, to people who are more concerned about value, price, style. And the audience is much broader.
M: You are planning a fairly major assault on the Asian market. How did you set up?
W: Well, we set up an Asian company; we set up a Japanese company--Calvin Klein Japan, and Calvin Klein Asia. (24) People who open up retail stores will distribute our products to other retail stores, and set up" ship in shop" concepts, distribute Jeans more broadly, underwear and various other products that we make. And that’s really exciting.
M: What does this mean though for your existing business relationships in Asia?
W: (25) Isetan is one of our partners in the Japanese companies, as Mitsui is one of our partners. There is a group of some of the best business partners that we could have, who together understand what the mission is, and to really take full advantage of the opportunities that are there in Japan and Southeast Asia for us. And we’re doing the same in Europe. The plan is to globalize, you know. And we are doing, we are mirroring the same strategy in Europe as in Asia.