首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
admin
2012-01-23
79
问题
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it’s also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model.
B.Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD’s best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company’s theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. "
C.As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film’s revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can’t be sure what the DVD sales are going to be", says studio chief Michael Lynton.
D.Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren’t buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick.
E.Paramount arguably has gone the furthest: It’s premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster’s site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio’s digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.
The present situation of DVD sales is changing the means of profit distribution.
选项
答案
C
解析
与该段内容相匹配的选项句只有一个,即第5句。该句意为“目前DVD销售的颓势正在改变电影利润的分配方式。”这与该段的第二句所表达内容相符,故为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/ME7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whattypeofservicedoesthecompanymostlikelyprovide?
Accordingtothespeaker,whatdidthemayorrecentlydo?
Whattypeofbusinessdoesthespeakerworkfor?
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Askingquestions查询
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutasupermarketchain.•Asyoulisten,forquest
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
关于恶露,下述哪种说法不正确
小王说:如果明天不下大雨,我一定会去看足球比赛。以下哪项为真。可以证明小王没有说真话?Ⅰ.天没下大雨,小王没有去看足球赛。Ⅱ.天下大雨,小王去看了足球赛。Ⅲ.天下大雨,小王没去看足球赛。
设函数在点x=0处连续,则常数k=_________.
关于Reiter综合征,下列哪项不准确
下列会计要素中,反映企业财务状况的有( )。
合作是实现课堂管理促进功能的()
不少美国中学的物理、数学教材都比我们的内容浅显,但在某些尖端科学领域的知识掌握上,美国学生都懂得相当的多。这说明美国的教育更重视学生们对于尖端科学进行发现、探索的兴趣。以下哪一项如果为真,最能质疑上述结论?()
设f(x)满足等式xf’(x)-f(x)=,且f(1)=4,则∫01f(x)dx=________.
自顶向下的规划和自底向上的设计不是独立的相反的过程,______的规划是______的设计的延伸。
WhatIstheForceofGravity?Ifyouthrowaballup,itwillcomedownagain.Whatmakesitcomedown?Theballcomesdown
最新回复
(
0
)