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  3. Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

admin2013-02-14  73
问题                          Starbucks
    Because of rapid globalisation over recent years, the competition around the world becomes more intense, especially for the service industry with the similar products. The most critical point for business to succeed is not only the quality of products they supply, but also the atmosphere of cooperating and the amount from yield of teamwork in retail sales. The employees who always deal with customers and can realise what customers really need are first-line staff. Therefore, it turns to be essential for companies to motivate, reward and train their employees to be the best quality personnel.
    Starbucks began by three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who knew each other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee, Tea and Spice" in Seattle, Washington’s Pike Place Market. Starbucks Corpotation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting，selling special coffee beans and various kinds of coffee or tea drinks. It owns about 4,000 branches in the whole world. Moreover, it has been one of the most rapidly growing corporations in America as well. The reasons why Starbucks is worldwide popular are not only the quality of coffee, but also its customer service and cozy environment. Starbucks established comfortable surroundings for people to socialise with a fair price, which attracts consumers of various ages to get into the stores. Besides, it is also noted for its satisfaction of employees.
    Starbucks is one of the optimal business models for cooperation and teamwork. Teamwork can not only construct a small social structure in orgunisation for employees to socialise, but also is a composite of various kinds of members who are equipped with different background of skill and knowledge on account of the mission. Each member plays an important role in the teamwork; therefore, everyone in that team can meet his need for getting acquainted with different colleagues and learn new skill from each other. Thus the definition of teamwork is a social system including more than three people in an organisation or context. These members identify others as one member of the team and they have the same goal.
    The managers in Starbucks treat each workpeople equally and an of the staff are called ’partners’, even the supervisors of each branch are so called as well. In order to narrow the gap between managers and employees, they also co-work with the basic level staff in the front line. Due to this, they can maintain a good management system and create a much closer and more familiar atmosphere than other places, which makes not only employees enjoy their job but also customers affected by their enthusiasm.
    Starbucks has a well-organised communication channel for employees. It places a great importance on labours. For example, managers plan the working hours per worker and arrange the schedule of time off, and meet their requirements according to their wants. There are interviews every week to see what employees’ need is. A special survey called "Partner View Survey" is taken off approximately every two years. The managers can receive feedbacks through the event on which part should be improved or what issue should be paid more attention to.
    The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then achieving their goals all together. As a result, the policies and principles are communicated between all staff, and there is no limitation in employees’ personal opinions. For this reason, business could improve, even innovate their strategies by different ideas.
What is the purpose of "Partner View Survey" ?
选项 A、Through "Partner View Survey" managers can receive feedbacks to improve their work.
B、Through "Partner View Survey" managers can plan the working hours per worker.
C、Through "Partner View Survey" managers can arrange the schedule of time off.
D、Through "Partner View Survey" managers can meet the requirements of employees
答案A
解析 第五段进一步说明星巴克高度重视员工情感与员工价值。例如，经理根据员工的需求，计划每位员工的工作时间，安排好休息时间。每周经理和员工都见面以了解员工的需要。一个被称为“合作伙伴观点调查”的项目大概每两年进行一次。从这项调查中经理能够得到诸多反馈，比如说哪些方面可以得到改善，什么问题需要注意等。题干意为“合作伙伴观点调查”的目的是什么?本段最后一句话“The managers can receive feed backs through the event on which parts should be improved or what issue should be paid more attention to.”与A项内容相符，可确定A项为正确答案。B、C、D项所述内容虽然在原文中提到，但与题目不符。
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