首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently
admin
2015-05-29
113
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another.Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability."Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research.Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
Another major shift in the model for Internet commerce concerns the technology available for marketing.Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites.In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers.Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors.Subscribers can customize the information they want to receive and proceed directly to a company’s Web site.Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events.But push technology has earned the contempt of many Web users.Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request.Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades.That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money.The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers.And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon.People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
Speaking of the online technology available for marketing, the author implies that______.
选项
A、the technology is popular with many Web users
B、businesses have faith in the reliability of online transactions
C、there is a radical change in strategy
D、it is accessible limitedly to established partners
答案
C
解析
本题可参照文章的第3段。从中可知,互联网商业模式的另一个重大变化是销售技术的进步;直到最近,互联网的营销活动注重的仍是“吸引”顾客到网站的策略;可就在去年,软件公司开发出了新的技术,这种技术可以使公司把信息直接“推销”给顾客,把市场信息直接传送给特定用户;用户可以定制他们想要的信息,可以直接进入某公司的网站。据此可知,过去一年里,在线的营销技术发生了变化。C项与文章的意思相符,因此C项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/MSLO777K
0
考博英语
相关试题推荐
Thousandsofpeople______fromGreeceeveryyeartoworkinWestGermany.
Therearethreeseparatesourcesofhazard【C1】______totheuseofnuclearreactiontosupplyuswithenergy.Firstly,theradioa
Therearethreeseparatesourcesofhazard【C1】______totheuseofnuclearreactiontosupplyuswithenergy.Firstly,theradioa
Mixingpopulismandcelebrity,Clintondancesintoofficewithaweek-longmultimillion-dollarpartyfullofstars,saxophonem
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebritiesleadvery.stressfullives,nomatter【51】glamoro
Thelatestclocktobeinventedisa"languageclock"whichhelpsustodeterminethedatesofcertainoccurrences.Thisclockr
Whenyouaresmall,allambitionsfallintoonegrandcategory:whenI’mgrownup.WhenI’mgrownup,yousay,I’llgoupinspace.
AfricanAmericanwomen’ssearchforsocietalacceptanceoftenencompassesstrugglebetweennaturalandsociallyconstructedidea
Hewas______bythenoiseoutsideyesterdayeveningandcouldnotconcentrateonhisstudy.
Virtuallyeverythingastronomersknownaboutobjectsoutsidethesolarsystemisbasedonthedetectionofphotons—quantaofele
随机试题
患者女性,25岁,近2个月来轻度咳嗽,咳白黏痰,内带血丝;午后低热,面颊潮红,疲乏无力,常有心悸、盗汗,较前消瘦。经X线摄片检查,发现右上肺第2肋部有云雾状阴影,无透光区。痰结核菌3次检验阴性,你认为下列哪项护理措施不必要()
独活具有的功效是
下列有关审判制度的哪种说法是错误的?
下列关于“起诉不停止执行”原则表述正确的是:()
《中华人民共和国环境保护法》规定:任何单位和个人不得()严重污染环境的工艺、设备和产品。
当申请办理属于申领进口许可证的转关运输货物时,进口货物收货人或代理人应事先将指运地海关核发的“进口转关运输货物联系单”交申请人带交进境地海关。()
主张“兼爱”的是以下哪种学派?()
当市场价格发生变化时,生活必需品的需求()。
①他们没有超过一千的的家谱②金鱼是世界上养殖最普遍的宠物鱼类③不过有一件事是可以确定的④却没有多少证据实他们是什么时候被驯养的⑤只有少数几个国家还没有引进⑥尽管我们知道金鱼原产于中国将以上6个句子重新排列,语序正确的是:
窗体中有两个命令按钮:“显示”(控件名为cmdDisplay)和“测试”(控件名为cmdTest)。以下事件过程的功能是:单击“测试”按钮时,窗体上弹出一个消息框。如果单击消息框的“确定”按钮,隐藏窗体上的“显示”命令按钮;单击“取消”按钮,关闭窗体。
最新回复
(
0
)