2. 外语
  3. Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page. For each que

Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page. For each que

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问题     Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page.
    For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
                    Enhanced E-books Affecting Literature
    Inspired by the commercial success of mobile tablets, publishers are now experimenting with the medium in earnest. Sales of multimedia-friendly tablets, smart-phones and e-readers are set to grow in America to 1.1 billion by 2015, up from 450m today. And Apple’s iBook-store gives publishers a welcome place to sell their wares that isn’t Amazon. Print purists needn’t retreat with horror to their laden shelves. Multimedia enhancement will still affect only a tiny proportion of new titles. Children’s books were first to get this bells-and-whistles treatment, but adult fiction has proven a harder sell.
    While ordinary e-books continue to eat into print sales, a British experiment with adding author videos and other material to best-selling novels, called Enhanced Editions, was quietly abandoned last year. Yet for certain kinds of book, such as biographies, cookbooks, literary classics and newer forms of interactive fiction, enhancement can add rich and startling new layers. Penguin’s forthcoming biography of Malcolm X, for instance, features rare archival footage and an interactive map of Harlem. The life of Muhammad Ali now comes with audio clips of him rapping about his prowess. Richard Dawkins’s The Magic of Reality(voted best app at the 2012 Digital Book World)and E. O. Wilson’s "Life on Earth", are cunning fusions of documentary and textbook, with molecules and stories spinning at a finger’s touch.
    Timeless classics have also proved to be good candidates for a bit of extra gloss. Breaking a losing streak of enhanced apps that failed to turn a profit, a multimedia edition of T. S. Eliot’s The Waste Land swiftly earned back its cost for Faber & Faber, says Henry Volans, the publisher’s digital director. The " book" serves up Eliot’s original manuscript with footnotes and scholarly addenda, as well as video and audio recordings of the poem in performance. And this spring Faber will reach for the brightest star in the literary firmament and publish Shakespeare’s sonnets. Penguin, meanwhile, chose as its inaugural " amplified edition" the modern classic On the Road, featuring archival photos of Jack Kerouac’s original manuscript typed on a scroll, along with snapshots of his fellow Beats, some video interviews and maps of the cross-country journey.
    Mindful of this delicate balance, publishers are nonetheless eager to test the creative and commercial possibilities of such enhancements. " As e-books merge and become as interactive as apps, you have just an incredible new opportunity," says Rachel Chou, chief marketing officer at Open Road Media, a digital publisher in New York. The company’s new "e-digital" " Listen to Bob Marley", includes a function allowing readers to tweet a quote directly from the book.
    The first examples of new digital storytelling forms are now arriving. It’s no accident that they’re aimed at young adults. Penguin’s new release, "Chopsticks", a young-adult love story, uses digital scrapbooking and bits of text interspersed with music tracks and YouTube clips. Open Road’s " Gift", due out in March, is a ghost story told with audio tracks and music videos, as well as a graphic novel with sound and visual effects. Perhaps the most successful blend of old and new, though, managed to elicit audible gasps at a Futurebook conference in London not long ago: it is a small-press book of digital pop-ups in which the letters of poems start to dance.
What impact do mobile tablets have on the publishers according to the first paragraph?
选项 A、They encourage the publishers to work on trial to innovate new products.
B、They make the publishers prefer Amazon to Apple’s iBook-stores.
C、They horrify the publishers with laden shelves of books.
D、They compel the publishers to develop high-tech media.
答案A
解析 题目意为：“根据第一段的内容，移动平板电脑对出版商有什么影响?”原文第一段第一句话指出：Inspired by the commercial success of mobile tablets，publishers are nowexperimenting with the medium in earnest．即：受到移动平板电脑运营成功的启示，出版商们正饶有兴趣地试用这一媒介。因此，A项“平板电脑鼓励出版商进行试验并创新出新产品”为答案。其中，A项中的work on trial与原文中的experimenting相对应。B项在原文中没有依据，第一段第三句提到：And Apple’s iBook-store gives publishers awelcome place to sell their wares that isn’t Amazon．即：苹果公司的电子书店也为出版商提供平台，来出售亚马逊上没有的商品。但是出版商对于电子书和纸质书这两者的偏好在文章中并未提及；第四句提到：Print purists needn’t retreat with horror to theirladen shelves．即：推崇纸质版的纯粹主义者也不必因为恐惧而撤退到书架后面.显然C项不正确。D项文中未提到，也不符合常识，出版商不是发展高科技媒体的人，故排除。
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