首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Gentz, a 34-year-old German who is a co-founder of Zalando—a European clone of Zappos, the online US shoes and fashion retailer
Gentz, a 34-year-old German who is a co-founder of Zalando—a European clone of Zappos, the online US shoes and fashion retailer
admin
2019-11-20
54
问题
Gentz, a 34-year-old German who is a co-founder of Zalando—a European clone of Zappos, the online US shoes and fashion retailer owned by Amazon. He wanted to expand his company into the world’s largest digital market. But after the meetings with Chinese, Gentz decided China’s approach to online fashion was far ahead of anything available elsewhere. He marveled at how Chinese consumers freely chatted with—and bought from—brands and stylists on WeChat, a local Internet messenger, while online retailers, independent delivery companies and fashion houses routinely joined forces. We wanted to take that experience back to Europe, Gentz said.
Zalando’ s approach of borrowing from its Chinese counterparts represents a new strategy of looking East, not West, for inspiration. In overhauling its successful European online fashion store into a digital platform, Zalando differs from others trying to match Amazon and its logistics and technological prowess. The German company previously focused on handling all sales and inventory by itself. But in addition to selling directly to consumers, it now wants to remake itself into a digital shopping mall, allowing fashion houses and retailers to make sales as well, often with limited input from Zalando. These efforts are made in roughly a year.
Zalando’s inspiration from China, though, comes with challenges. Despite domestic dominance, Chinese players like Alibaba have yet to successfully replicate their business model overseas. Alibaba just has hired local country managers and brought its payment service to Europe, mostly to serve Chinese visitors. Online shopping habits in Europe also are somewhat different from those in China. And Amazon and European competitors, including ASOS and Yoox Net-a-Porter, may yet
outmuscle
Zalando with their traditional takes on e-commerce.
To compete with Amazon and others, Zalando has spent heavily on a network of logistics hubs that dot the European landscape. For Nicolas Borg, a Zalando strategy executive who previously worked at eBay, the next stage will most likely be chatbots, or humanlike interactions powered by artificial intelligence, to offer fashion advice to consumers on the likes of Facebook Messenger. "In the future, what will matter is not where the purchase happens, but how you can influence it, " Borg said. "That is our biggest challenge, " he added. "How do we change the online experience?"
According to Nicolas Borg, the next stage of the online fashion platform is becoming______.
选项
A、accessible
B、intelligent
C、global
D、independent
答案
B
解析
细节题。根据题干关键词定位到文章第四段第二句For Nicolas Borg,…the next stage will most likely be chatbots,or humanlike interactions powered by artificial intelligence,to offer fashion advice to consumers on the likes of Facebook Messenger(尼古拉斯-博格认为下一个阶段极有可能是通过聊天机器人,或由人工智能实现的类似人类的互动,在脸谱网即时通之类平台上为消费者提供时尚建议),故B项“智能的”为正确答案。A项“易接近的”、C项“全球的”和D项“独立的”均与题意不符。
转载请注明原文地址:https://kaotiyun.com/show/MZe4777K
0
考研英语二
相关试题推荐
WhentheAmericaneconomywasrunningfulltilttwoyearsago,fewplaceswereasbreathlesslydelightedasSeattle.Itsportwa
Whichofthefollowingcanbethebesttitleofthispassage?Accordingtothepassage,whydoesadrinkbringseriousresults
Immediatesolutionshouldbe______tosavethepeoplefromthefloodthathassweptsouthernChinathissummer.
Thebesttitleforthispassagewouldbe______.Forwhatreasonarelawyerscriticized?
Amajorreasonforconflictintheanimalworldisterritory.Themaleanimal(21)anarea.Thesizeoftheareaissufficientt
Leadingdoctorstodayweighinonthedebateoverthegovernment’sroleinpromotingpublichealthbydemandingthatministersi
Leadingdoctorstodayweighinonthedebateoverthegovernment’sroleinpromotingpublichealthbydemandingthatministersi
WilltheEuropeanUnionmakeit?Thequestionwouldhavesoundedstrangenotlongago.Noweventheproject’sgreatestcheerlead
Supposeyouhavefoundsomethingwrongwiththeelectronicdictionarythatyoubough!fromanonlinestoretheotherday.Write
SomeoftheconcernssurroundingTurkey’sapplicationtojointheEuropeanUnion,tobevotedonbytheEU’sCouncilofMinister
随机试题
红瑞木最主要观赏部位属于:
下列哪项不是心悸的临床特点
甲意欲跳楼自杀,在犹豫的过程中,听到围观者乙某大喊“怎么还不跳”,遂毅然跳下,后抢救无效死亡。关于乙的行为定性,下列哪一选项是正确的?()
对工程网络计划进行资源优化,其目的是使该工程( )。
建设单位“业主”的身份一直延续到物业全部销售完毕,这是建设单位能够制定()的基本依据。
根据以下情境材料,回答下列问题。某日放学高峰时期,地处闹市的实验小学门口车辆川流不息,一辆奔驰车停在机动车道,使路面更加拥堵。执勤交警上前请车主挪车,车主不以为意,并称:“不就是罚款吗?要多少给你!”并将一沓百元大钞甩在地上,大声呵问:“这些够我停多久?
依据我国社会主义初级阶段生产力落后的实际情况,我们必须()。
亲属相隐不为罪原则确立于()时期。
定义学生选修课程的关系模式如下: s(s#,Sn,sd,sa)(其属性分别为学号、姓名、所在系和年龄) c(C#,cn,P#)(其属性分别为课程号、课程名和选修课) sc(s#,c#,G)(其属性分别为学号、课程号和成绩) 检索选修
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsandservicestheywant.Thewordbusinessalsorefers
最新回复
(
0
)