首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2010-03-19
89
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers;
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
Apple sells its new computer models at a high price because ______.
选项
A、they have new features and functions
B、they are more sophisticated than other models
C、they have new accessories attached
D、it wants to accumulate funds for future research
答案
D
解析
要点归纳题。第三段最后一句中的目的状语从句"to finance(提供经济支持)research for even faster, more sophisticated computers"与D项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://kaotiyun.com/show/Ma9K777K
0
专业英语四级
相关试题推荐
Bylatemiddleagemanyworkersarelookingforwardtoretirement,andmillionsofthosewhohaveretiredare【C1】______gladto
Bylatemiddleagemanyworkersarelookingforwardtoretirement,andmillionsofthosewhohaveretiredare【C1】______gladto
In1776theUnitedStatesannouncedtheDeclarationofIndependenceto______fromtheBritishEmpireandbecameanindependent
AllAmericansareatleastvaguely【C1】______withtheplightoftheAmericanIndian.CutbacksinfederalprogramsforIndiansha
Thenumberoftheescapedprisonersis______.
Today’strumpetisoneoftheworld’soldestinstruments.Itisreallytheresultofmanycenturiesofdevelopment.Al-thoughit
SinceIcouldnotseeanythingthroughthemicroscope,______mycarefuladjustment,Igaveup.
Thegloveswerereallytoosmall,anditwasonlyby______themthatImanagedtogetthemon.
Itisusualtoclassifytypesofproductionasjobproduction,batchproductionandflowproduction.Injobproduction,products
Isthereanypossible______explanationforhisbadhealthsinceheseemstohavenoobviousdisease?
随机试题
在管理控制中使用最广泛的一种控制方法是()
女性,35岁,脾切除、小肠切除吻合术后第5天,己排气,头痛、恶心、腹胀,随后出现寒战,四肢发绀,体温39.6℃,脉搏108次/分,血压135/85mmHg,近24小时尿量650ml。轻度腹胀,腹软,全腹轻痛无反跳痛肌紧张。肠鸣音3次/分。最可能的原因为
急诊处方用量不超过
A.双方冲突型B.患者主导型C.主动-被动型D.指导-合作型E.共同参与型一般来说,医患之间信托-契约关系所倡导的医患交往模式是
确诊妊娠最可靠的方法是:
蒙特卡罗模拟法的主要优点是可涵盖非线性资产头寸的价格风险、波动性风险,甚至可以计算信用风险;可处理时间变异的变量、厚尾、不对称等非正态分布和极端状况等特殊情景。( )
证券从业人员对于在执业过程中所获得的未公开的信息负有保密义务,不得向任何机关单位或者个人泄露。( )
对时间流逝的不安全感为何愈加强烈?恐怕与不少人对待成功的态度有关。无可否认,在竞争激烈的商业社会中,人们容易被一种“速成功”的理念所____________,渴望“一夜成名”的神话,期待“____________”的胜利。填入画横线部分最恰当的一项是:
试述无氧工作能力的生理基础。
A、Heisdoingresearch.B、Heworkslonghoursinthelab.C、Heismakingprogress.D、Hewasunhappyuntilrecently.DWoman:Iha
最新回复
(
0
)