首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2010-03-19
79
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers;
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
Apple sells its new computer models at a high price because ______.
选项
A、they have new features and functions
B、they are more sophisticated than other models
C、they have new accessories attached
D、it wants to accumulate funds for future research
答案
D
解析
要点归纳题。第三段最后一句中的目的状语从句"to finance(提供经济支持)research for even faster, more sophisticated computers"与D项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://kaotiyun.com/show/Ma9K777K
0
专业英语四级
相关试题推荐
Mostearthquakesoccurwithintheupper15milesoftheearth’ssurface.Butearthquakescananddooccuratalldepthstoabout
Bylatemiddleagemanyworkersarelookingforwardtoretirement,andmillionsofthosewhohaveretiredare【C1】______gladto
Goatsalwaysseemtobesecondbesttootherfarmanimals.Theygivemilk,butnotasmuchas’cowsdo.Theyoffermeat,butnot
Peoplewereafraidtoleavetheirhouse,______thepolicehadbeenorderedtostandbyincaseofemergency,theywerejustasc
Whosponsoredtheconferenceonpopulation?
NowthatourfriendNickhaspassedsomanyexaminationsandspeaksEnglishlikeanativehefeelsmoreatlibertytocriticise
Thespeaker,______forhersplendidspeeches,waswarmlyreceivedbytheaudience.
Thetouristtradeisbooming.Withallthiscomingandgoing,you’dexpectgreaterunderstandingtodevelopbetweenthenations
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
Inthebankhechangedhispoundsforthe______amountofdollars.
随机试题
小网膜
在铁路道口遇到两个红灯交替闪烁时要停车等待。
阅读苏轼《前赤壁赋》中的一段文字,然后回答下列小题。苏子曰:“客亦知夫水与月乎?逝者如斯,而未尝往也;盈虚者如彼,而卒莫消长也。盖将自其变者而观之,则天地曾不能以一瞬;自其不变者而观之,则物与我皆无尽也,而又何羡乎?且夫天地之间,物各有主,苟非吾
房地产经纪人要对房地产居间业务加强服务意识,其内容有()。同时,还必须要有亲切的态度与和蔼的笑容。
【背景资料】某建筑公司承接一项综合楼任务,建筑面积100828m2,地下3层,地上26层,箱形基础,主体为框架结构。该项目地处城市主要街道交叉路口,是该地区的标志性建筑物。因此,施工单位在施工过程中加强了对工序质量的控制。在第5层楼板钢筋隐蔽工程
在成熟期,企业应重点关注的有()。
2004年1月1日,丁股份有限公司发行4年期一次还本付息的可转换公司债券,1年后可以转成普通股,换股率为面值25元转换1股,每股面值为l元。该债券面值总额为8000万元,实际发行价格8200万元(假设不考虑发行费用),票面利率为5%。2005年1月1日某债
在听完一位成功的企业家讲课后,一些来自企业的学员感到有些失望,便问他:“你讲的那些内容我们也差不多知道,可为什么我们之间的差距会那么大呢?”这位企业家回答说:“那是因为你们仅是知道,而我却做到了,这就是我们的差别。”这句话表明了实践高于理论认识,因为实践具
粒度是反映数据库系统中综合程度的指标。设有表T1(商品标识,销售时间,销售量)、T2(商品标识,日期,总销售量)和T3(商品类别,月份,总销售量),其中粒度最大的表是【15】。
在考生文件夹下ZHAO文件夹中建立一个名为GIRL的新文件夹。
最新回复
(
0
)