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  3. "I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him m

"I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him m

admin2018-07-10  69
问题     "I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him might not care about the agony of America’s news firms, but many Americans do. Nearly a third of them say they have abandoned a news source because they thought the quality of its information was declining.
    According to "The State of the News Media 2013", a report by the Project for Excellence in Journalism at the Pew Research Centre, the deteriorating financial state of news organizations has hurt their output. Newspaper staffs have shrunk by around 30% since their peak in 1989, and newspapers collectively now employ fewer than 40,000 full-time professionals, the lowest number since the mid-1970s.
    Americans who think media firms are putting out fewer original, thoughtful stories are probably right. Weather, traffic and sport now account for around 40% of local television newscasts. The average length of a story keeps falling. Only 20% of local TV stories exceed a minute, and half take less than 30 seconds.
    On cable-news channels, live reports, which require camera crews and journalists actually to show up somewhere, have fallen by a third in daytime programs in the past five years. Interview segments, which are cheap, have risen. Americans may also prefer talking heads because they increasingly prefer to hear opinion rather than fact. This trend is highlighted by the popularity of Fox, a conservative news network, and of MSNBC, its left-leaning counterpart. CNN, which tends to toe the middle line, continues to struggle with its ratings unless there is a big news event.
    Where is the good news? Last year local TV stations, especially those in swing states like Florida and Ohio, got a welcome boost from the $3 billion spent on TV advertising during the election. And newspapers are now starting in large numbers to demand payment for their digital content. Pew reckons that around a third of America’s 1,380 dailies have started (or will soon launch) paywalls, inspired by the success of the New York Times, where 640,000 subscribers get the digital edition and circulation now accounts for a larger portion of revenues than advertising.
    Boosting circulation revenue will help stem losses from print advertising, since it has become clear that digital advertising will not be enough. For every $16 lost in print advertising last year, newspapers made only around $1 from digital ads. The bulk of the $37.3 billion spent on digital advertising in 2012 went to five firms: Google, Yahoo, Facebook, Microsoft and AOL. Not much Gandhian equality there.
By saying "Not much Gandhian equality there" (Para. 6), the author implies that .
选项 A、reporters and photographers should not be treated as equal as everyone
B、the money lost in print advertising is not equal to that in digital ads
C、the bulk of money spent on digital ads is not equally earned by all firms
D、the five big companies turn out to be the Gandhian journalist-haters
答案C
解析 这句话出现在全文最后一句；句中两个比较关键的词语是not和equality，也就是某方面的不公平。根据这句话前面的内容，即在电子广告业务中投入的373亿巨额资金主要被5家大公司赚走，可推测最后一句讲述的是各家公司在电子广告方面的利润获得是不平等的，C项符合文意。
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