There are five basic functions of a newspaper: to inform, to comment, to【B1】______, to instruct and to entertain. You may well t

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问题     There are five basic functions of a newspaper: to inform, to comment, to【B1】______, to instruct and to entertain. You may well think that this【B2】______of functions is in order of importance but, if so, you would not be in agreement with the【B3】______of the reading public. Of the two【B4】______categories of newspaper the popular and the quality, the former have a【B5】______of millions, while the latter, only hundreds of thousands. Yet the popular papers seem largely designed for【B6】______, with quizzes, competitions, cartoons, and light-hearted human interest stories. Their news coverage【B7】______a lot of comment and persuasive language; the information content is rather low, and instruction is very【B8】______. The quality newspapers put a much lower one on entertainment.
    It is not only in content that the two types of paper differ. There is a difference, too, in the style in which the articles are written.【B9】______Their journalists tend to use shorter sentences and avoid less well-known vocabulary. This means that popular newspapers are easier for a native speaker to understand, though probably not for a non-native speaker.【B10】______Popular papers are generally smaller with fewer columns per page. They have bigger headlines and more photographs. There is a greater variety of typeface and printed symbols. The articles are shorter and there are fewer per page.【B11】______Large headlines, pictures and position on the page all serve to draw the reader’s attention to one article rather than another.
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