首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
admin
2010-01-28
99
问题
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
•For each question 15—20, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.
Cooperative cooperation. Competitive cooperation. Confused? Airline alliances have travelers scratching their heads over what’s going on in the skies. Some folks view alliances as a blessing to travelers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big business, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there’s no escaping airline alliances: the marketing hype is unrelenting, with each of the two megs-groupings, One world and Star Alliance, promoting itself as the best choice for all travelers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, One world and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years. But why, after years of often ferocious competition, have airlines decided to hand together? Let’s just say the timing is mutually convenient. North American airlines, have exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers. Asian carriers are still hurting from the region-wide economic downturn that began two years ago-just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut costs and increase profits by pooling manpower resources on the ground and cede-sharing—the practice of two partners selling tickets and operating only one aircraft.
So alliances are terrific for airlines—but are they good for the passenger? Absolutely, say the airlines: think of the lounges, the joint FFP (frequent flyer program) benefits, the round-the-world fares, and the global service networks. Then there’s the promise of "seamless" travel= the ability to, say, travel from Singapore to Rome to New York, all on one ticket, without having to wait hours for connections or worry about your hags. Sounds utopian? Peter Buecking, Cathay Pacific’s director of sales and marketing, thinks that seamless travel is still evolving. "It’s fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We’re working on this. n Henry Ma, spokesperson for Star Alliance in Hong Kong, lists some of the other benefits for consumers. "Global travelers have an easier time making connections and planning their itineraries. ’ Ma claims alliances also assure passengers consistent service standards.
Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programs. It is believed that alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and run one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.
Those who’ve already made the elite grade in the FFP of a major airline stand to benefit the most when it joins an alliance: then they enjoy the PFP perks and advantages on any and all of the member carriers. For those who haven’t made the top grade in any FFP, alliances might be a way of simplifying the earning of frequent flyer miles. For example, I belong to United Airline’s Mileage Plus and generally fly less than 25,000 miles a year. But I earn miles with every flight I take on Star Alliance member-Ail Nippon Airways and Thai Airways.
If you fly less than I do, you might be smarter to stay out of the FFP game altogether. Hunt for bargains when booking flights and you might be able to save enough to take that extra trip anyway. The only real benefit infrequent flyers can draw from an alliance is an inexpensive round-the-world fare.
The bottom line: for all the marketing hype, alliances aren’t all things to all people—but everybody ran get some benefit out of them.
According to the first paragraph, which is the best word to describe air travellers’ reaction to airline alliances?
选项
A、Delight.
B、Indifference.
C、Objection.
D、Puzzlement.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/MrKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Wheredoestheannouncementtakeplace?
Wheredoestheannouncementtakeplace?
Whereistheannouncementbeingmade?
Whereisthisannouncementmostlikelytakingplace?
Whereisthisannouncementmostlikelytakingplace?
Howdoyouworkwithotherpeople?Doyouknowyourownpersonalstrengthsandweaknesses?Lookatthese‘types’belowanddecide
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
Whichofthefollowingisnotthereasonforindividualstobeengagedinangelinvesting?
随机试题
某县水利局为了提高本辖区的防洪防灾能力,拟对辖区内的河流进行治理。由于加宽河道和部分河流改道涉及到500余户农民的农田,其中部分农民对治理河流的方案不满,向县政府申请复议。县政府经过审查对于该复议申请裁定不予受理。王某等100余户农民对县政府不予受理的裁定
铜及铜合金熔化极氩弧焊时,同一焊件的重复预热的次数不应超过()次。
不宜用干化学法测定尿比密的尿液是
以下叙述不正确的是
股骨颈骨折患者后期出现股骨头坏死,最主要的原因是
客户下达的交易指令虽然不明确,但仍可依有关规则确定的事项为( )。
20×8年11月份甲公司与乙公司签订一项供销合同,由于甲公司未按合同发货,致使乙公司发生重大经济损失,甲公司20×8年12月31日在资产负债表中的“预计负债”项目反映了40000元的赔偿款。20×9年3月10日(财务会计报告批准报出日为4月28日)经法院
吉林省铁路以()为中心,以吉林、四平、白城、梅河口等为主要枢纽,以京哈线、长图线、长白线、平齐线、沈吉线、四梅线、梅集线等线路为干线,形成连接吉林省各市、州及广大城乡的铁路网。
A、 B、 C、 D、 A
Yeltsinwaspracticingthe______thatGorbachevhimselfhadencouraged;thehacksdenouncedhimforit.Asaresult,helosthis
最新回复
(
0
)