首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
admin
2010-01-28
77
问题
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
•For each question 15—20, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.
Cooperative cooperation. Competitive cooperation. Confused? Airline alliances have travelers scratching their heads over what’s going on in the skies. Some folks view alliances as a blessing to travelers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big business, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there’s no escaping airline alliances: the marketing hype is unrelenting, with each of the two megs-groupings, One world and Star Alliance, promoting itself as the best choice for all travelers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, One world and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years. But why, after years of often ferocious competition, have airlines decided to hand together? Let’s just say the timing is mutually convenient. North American airlines, have exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers. Asian carriers are still hurting from the region-wide economic downturn that began two years ago-just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut costs and increase profits by pooling manpower resources on the ground and cede-sharing—the practice of two partners selling tickets and operating only one aircraft.
So alliances are terrific for airlines—but are they good for the passenger? Absolutely, say the airlines: think of the lounges, the joint FFP (frequent flyer program) benefits, the round-the-world fares, and the global service networks. Then there’s the promise of "seamless" travel= the ability to, say, travel from Singapore to Rome to New York, all on one ticket, without having to wait hours for connections or worry about your hags. Sounds utopian? Peter Buecking, Cathay Pacific’s director of sales and marketing, thinks that seamless travel is still evolving. "It’s fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We’re working on this. n Henry Ma, spokesperson for Star Alliance in Hong Kong, lists some of the other benefits for consumers. "Global travelers have an easier time making connections and planning their itineraries. ’ Ma claims alliances also assure passengers consistent service standards.
Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programs. It is believed that alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and run one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.
Those who’ve already made the elite grade in the FFP of a major airline stand to benefit the most when it joins an alliance: then they enjoy the PFP perks and advantages on any and all of the member carriers. For those who haven’t made the top grade in any FFP, alliances might be a way of simplifying the earning of frequent flyer miles. For example, I belong to United Airline’s Mileage Plus and generally fly less than 25,000 miles a year. But I earn miles with every flight I take on Star Alliance member-Ail Nippon Airways and Thai Airways.
If you fly less than I do, you might be smarter to stay out of the FFP game altogether. Hunt for bargains when booking flights and you might be able to save enough to take that extra trip anyway. The only real benefit infrequent flyers can draw from an alliance is an inexpensive round-the-world fare.
The bottom line: for all the marketing hype, alliances aren’t all things to all people—but everybody ran get some benefit out of them.
According to the first paragraph, which is the best word to describe air travellers’ reaction to airline alliances?
选项
A、Delight.
B、Indifference.
C、Objection.
D、Puzzlement.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/MrKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Wheredoestheannouncementtakeplace?
Whereisthisannouncementmostlikelytakingplace?
Whatisthepurposeoftheannouncement?
Wherewouldthisannouncementmostlikelybeheard?
A、 B、 C、 A句子是询问打算申请哪家公司的Which疑问句。一定要注意听Whichcompanies。
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
Yourcompanyisgoingtoorganisesomecreativeeventstostrengthentherelationshipbetweenemployeesandcelebratethe50tha
Yourcompanyisgoingtoorganisesomecreativeeventstostrengthentherelationshipbetweenemployeesandcelebratethe50tha
Starttoday【C1】______our30dayssetandsaveover£20bybuyingthesetrather【C2】______theindividualproducts!FitL
随机试题
病毒性心肌炎常见体征有
全国人民代表大会常务委员会的组成人员不得兼任( )的职务。
施工平行承发包对费用控制的特点体现在( )。
在Excel中输入字符串时,若该字符串的长度超过单元格的显示宽度,则超过的部分有可能()。
资产评估收费应当遵循()原则。
阅读下文。回答86—90题。科学家在7000名志愿者的协助下,联合研制成功了“电子大脑”。这是科学史上第一次制成能够“解读”思维的“人脑图”。设计者说,这是一项未来技术,将帮助人类理解人体最复杂的“机器”的工作原理。美国洛杉矶大学神经细胞扫
销售促进
某字长为8bit的计算机中,x和y为无符号整数,已知x=68,y=80,x和y分别存放在寄存器A和B中。请回答下列问题(要求最终用十六进制表示二进制序列)。若x和y相加后的结果存放存寄存器C中,则寄存器C中的内容是什么?运算结果是否正确?此时,零标志Z
二次型f(x1,x2,x3)=-2x1x2+6x1x3-6x2x3的秩为2。(Ⅰ)求参数c及此二次型对应矩阵的特征值;(Ⅱ)指出方程f(x1,x2,x3)=1表示何种二次曲面。
对计算机操作系统的作用描述完整的是()。
最新回复
(
0
)