2. 外语
  3. A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it

A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it

admin2014-03-03  179
问题     A  A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these groups are known as a company’s "publics". In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.
    B  The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as "public relations", also called PR.
    C  A classic example of public relations at work is McDonald’s. It has always been important to McDonald’s to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most important things in any McDonald’s operation. For that reason, Kroc instructed the first McDonald’s franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonald’s litter or not.
    D  McDonald’s has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonald’s, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.
A company needs to get on well with the surrounding publics.
选项
答案A
解析 题目意为：企业需要与周边的社会及民众相处好。A段指出企业不是在真空中运行，而是社会的一部分。这个社会包括为企业工作的员工，与企业做生意的人或企业，普遍意义上的公众，以及向企业制定规章制度，征收税务的政府。所有这些都是企业的公共关系。要有效地处理与他们的关系，必须建立相互之间的信任。其中，题干中的get on well with the surrounding publics对应于文中的deal with these publics effectively。
转载请注明原文地址:https://kaotiyun.com/show/MwoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)