首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-12-31
62
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
When did the third green wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental concern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://kaotiyun.com/show/NJq7777K
0
大学英语四级
相关试题推荐
Crimeisincreasingworldwide.Thereiseveryreasontobelievethe(1)_____willcontinuethroughthenextfewdecades.Crimera
A、ThemancouldnotwaittoseeSusan.B、Susaniseagertopasstheinformationsheknows.C、Susantalkstopeopleonlyonthep
AaronSwartz.thebrilliantyoungsoftwareprogrammerandInternetactivistwhoinspiredaweandreverence(尊敬)fromleadingfigur
AaronSwartz.thebrilliantyoungsoftwareprogrammerandInternetactivistwhoinspiredaweandreverence(尊敬)fromleadingfigur
Farewell,Libraries?Amazon.com’srecentannouncementthatsalesofe-booksattheonlinemegastorehadovertakensalesofh
A、Apolicewoman.B、Anewsreporter.C、Aninspector.D、Agovernmentemployee.A推理判断题。女士首先对男士的被劫表示了同情,然后向男士详细询问了案件发生的经过。在对话结尾处,女士表
Globalwarmingiscausingmorethan300,000deathsandabout$125billionineconomiclosseseachyear,accordingtoareportby
TheRedistributionofHopeA)"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterseno
TheRedistributionofHopeA)"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterseno
随机试题
A、血尿素氮超过正常B、夜尿量超过750mlC、内生肌酐清除率D、酚红排泄试验低于正常E、内生肌酐清除率低于正常提示早期肾功能不全的是()
患者李某,女性,50岁。心痛迁延不愈,并出现心悸喘促,不能平卧,动则尤甚,下肢浮肿,手足欠温,小便短少。舌淡,苔白滑,脉沉细。其治法是
()是对会计对象的基本分类。
银行对1年未发生收付活动且未欠开户银行债务的单位银行结算账户。应通知单位自发出通知之日起30日内办理销户手续,逾期视同自愿销户,未划转款项列入久悬未取专户管理。()
金融犯罪侵犯的客体是()。
船舶吨税执照期满后12小时内不上下客货的船舶,免征船舶吨税。()
[A]ThePossibilitytoIncreaseYourGutMicrobiota[B]Scientist’sOpinionTowardstheFoodValue[C]TheIndispensabl
Despitethedoubts,anddespitecomplaintsfromshopowners,London’scongestioncharge—introducedinFebruary2003—hasmanaged
下列是数据库系统的核心和基础的是
下面程序:PrivateSubForm_Click()Dimx,y,zAsIntegerx=5y=7z=0CallP1(x,y,z)Prin
最新回复
(
0
)