首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-12-31
23
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
When did the third green wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental concern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://kaotiyun.com/show/NJq7777K
0
大学英语四级
相关试题推荐
A、Shedoesn’tlikeherpresentjob.B、Sheislookingforasimilarposition.C、Thesalaryofherpresentjobislow.D、Shedoesn
Crimeisincreasingworldwide.Thereiseveryreasontobelievethe(1)_____willcontinuethroughthenextfewdecades.Crimera
AaronSwartz.thebrilliantyoungsoftwareprogrammerandInternetactivistwhoinspiredaweandreverence(尊敬)fromleadingfigur
Farewell,Libraries?Amazon.com’srecentannouncementthatsalesofe-booksattheonlinemegastorehadovertakensalesofh
Farewell,Libraries?Amazon.com’srecentannouncementthatsalesofe-booksattheonlinemegastorehadovertakensalesofh
IspentMondaymorningataspeedawarenesscourse,whereasIhadbeendispatchedforfailingtonoticeaspeedcameraontheot
TheRedistributionofHope"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterse
TheRedistributionofHope"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterse
Globalwarmingiscausingmorethan300,000deathsandabout$125billionineconomiclosseseachyear,accordingtoareportby
TheRedistributionofHopeA)"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterseno
随机试题
男,8岁,跨越过街栏杆时骑跨伤1小时,能够自行排尿,但是尿道口溢血。查体:BP、P正常,会阴轻度血肿,耻骨上可及胀大的膀胱。由于患儿哭闹不能配合,尿管导尿失败,下一步如何处理
Astudyofarthistorymightbeagoodwaytolearnmoreaboutaculturethanispossibletolearningeneralhistoryclasses.M
A.晶状体B.睫状体C.玻璃体D.角膜E.虹膜无色透明富含神经但无血管的部位是()
固定资产的账面价值是固定资产原值扣减()后的余额。
某企业“应付账款”科目期初贷方余额为800元,本期借方发生额为700元,本期贷方发生额为400元,则期末贷方余额为500元。()
同一行业的人员为了应付自然灾害或意外事故造成的经济损失而自愿结合起来的集体组织是( );
从发展的角度看,心理健康的实质是一种()的状态。
初中化学课程目标共有()个层次。
左图给定的是正方体纸盒的外表面,下面哪一项能由它折叠而成?
有以下程序#includeintfun(char*s){char*p=s;while(*p!=0)p++;return(p-s);}main(){printf("%d\n",fun
最新回复
(
0
)