首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2015-08-19
29
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The
media
are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
The word" media" in the first paragraph includes______.
选项
A、the press
B、television
C、radio
D、all the above
答案
D
解析
第一段提及的媒体包括了出版物、电视和收音机等。
转载请注明原文地址:https://kaotiyun.com/show/NRYC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Tousitseemssonaturaltoputupanumbrellatokeepthewateroffwhenitrains,butactuallytheumbrellawasnotinvented
Somepeopleseemtothinkthatsportsandgamesareunimportant.TheyliketowatchTVathome,gotothecinema,orsleep.【21】i
Morethan6,000childrenwereexpelled(开除)fromUSschoollastyearforbringinggunsandbombstoschool,theUSDepartmentof
IwaswonderingthroughthestreetwhenIcaughtsightofastrangestore;therewasn’tanythingbutemptyshelvesatoneendof
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【56】because.Ihaveheardsomanypeople【57】itinthatway.But
TheChinesehaveusedamethodcalledacupuncture(针炙)toperformoperationsforabout4,000yearswithoutputtingthepatientto
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
Americansareproudoftheirvarietyandindividuality,yettheyloveandrespectfewthingsmorethanauniform,whetheritis
Junglecountryisnotfriendlytoman,butitispossibletosurvivethere.Youmusthavetheright【21】andyoumustknowafewi
Junglecountryisnotfriendlytoman,butitispossibletosurvivethere.Youmusthavetheright【21】andyoumustknowafewi
随机试题
工人必需消耗的工作时问中,()是指为保证基本工作能顺利完成所消耗的时间。
电气照明设计中,下列哪种做法不能有效节省电能:
控制盘位于爆炸危险环境2区时,应选择()产品。
文化、教育、卫生等社会公益性项目的()主要是改善人们的工作、活动空间和环境,提高生活质量,满足人民不断增长的物质文化生活需要。
可以用来寻找影响质量的原因的方法有()法。
()指达到规定的最低限额的证券单笔买卖申报,买卖双方经过协议达成一致并经交易所确认成交的证券交易。
以下属于操作风险包含的风险因素的是()。
巴甫洛夫认为,心理异常的原因包括()。
"TheimpulsetoexcessamongyoungBritonsremainsaspowerfulasever,buttheforcethatusedtokeeptheimpulseincheckhas
在考生文件夹下,打开文档Word1.docx,按照要求完成下列操作并以该文件名(Word1.docx)保存文档。【文档开始】高校科技实力排名由教委授权,uniranks.edu.cn网站(一个纯公益性网站)6月7日独家公布了1
最新回复
(
0
)