首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
admin
2010-01-13
60
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to our eyes are not consciously "seen". We select only a few for conscious "seeing" and ignore the rest. Actually, the discarded impressions are recorded in the brain though they are below the threshold of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its visible commercials.
"Get popcorn," ordered the commercial for a reported one three-thousands of a second every five seconds. It announced "Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man.
To advertising sponsors, the true test of subliminal projection is whether it______.
选项
A、proves worth the money spent
B、can create a mental impression
C、helps sell more of their products
D、can arouse anger in the audience
答案
C
解析
从第三段可以看出:销售的增长体现了下意识感觉在广告方面的有效性。故选C项。
转载请注明原文地址:https://kaotiyun.com/show/Nfmi777K
0
在职申硕(同等学力)英语
相关试题推荐
Withthepossibleexceptionofequalrights,perhapsthemostcontroversialissueacrosstheUnitedStatestodayisthedeathpe
Researchersbelieveoneway(tominimizing)(thedamage)istoget(better)at(predicting)theriskoffire.
Thereis(fewevidence)thatchildren(inlanguageclassrooms)learnforeignlanguages(anybetter)thanadultsinsimilar(clas
Long______toharmfulpollutantsismostlikelytoleadtoadeclineinhealth.
Doesmoneybuyhappiness?It’ssometimessaidthatscientistshavefoundnorelationshipbetweenmoneyandhappiness,butthat’s
ThesimpleexamplesinParagraphIconveythemessagethat______.Thecharmofhavinggoalsisthateachgoalis______.
BeforehighschoolteacherKimberlyRughgotdowntobusinessatthestartofarecentschoolweek,shejokedwithherstudents
A:Ihearyougotabigparkingticket.B:______.
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingmenhitonanewandcontroversialgimmick.Itisasi
Man:Youknow,Istartedoutincivilengineering,andthenIswitchedtoelectronicengineering.Butwhatreallyinterestsmei
随机试题
下列用品中,属于包装用辅助材料的是()。
健康犊牛3头,采食霉烂甘薯,当日下午即出现精神沉郁,肌肉震颤,食欲及反刍减退情况。第二日就诊,临床检查,一头犊牛眼球突出,瞳孔散大,呈现窒息状态,不久便死亡。另外2头病牛反刍已完全停止,体温正常,明显的呼气性呼吸困难,呼吸80~100次/min,呼吸音在较
甲减的精神症状很少表现为
属抑菌作用的抗结核药物是
在建设工程施工阶段,监理工程师控制进度的工作内容包括( )。
解决科技与经济结合的问题始终是科技体制改革的核心,以往的改革从技术商品化、科技运行机制、组织结构、人事制度等方面采取了一系列措施,主要着力在微观组织层面。改革进程发展到今天,需要更多地从宏观管理层面思考问题。换句话说,改革已经改到了推动科技体制改革的政府管
提出研究假设的基本方法有_____________和_____________。
What’stheweatherlikenow?
YouwillhearatalkabouttheBritishForeignTradeduringthe20thcenturybyMr.FielderThomason,aneconomicandfinancepr
Manylocalbusinessesbenefitfromthepresenceoftourists.However,thesetouristsbringincomeonlytodevelopedtouristreso
最新回复
(
0
)