首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
admin
2010-01-13
118
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious—and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to our eyes are not consciously "seen". We select only a few for conscious "seeing" and ignore the rest. Actually, the discarded impressions are recorded in the brain though they are below the threshold of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its visible commercials.
"Get popcorn," ordered the commercial for a reported one three-thousands of a second every five seconds. It announced "Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man.
To advertising sponsors, the true test of subliminal projection is whether it______.
选项
A、proves worth the money spent
B、can create a mental impression
C、helps sell more of their products
D、can arouse anger in the audience
答案
C
解析
从第三段可以看出:销售的增长体现了下意识感觉在广告方面的有效性。故选C项。
转载请注明原文地址:https://kaotiyun.com/show/Nfmi777K
0
在职申硕(同等学力)英语
相关试题推荐
Withthepossibleexceptionofequalrights,perhapsthemostcontroversialissueacrosstheUnitedStatestodayisthedeathpe
TheAemergenceofelectronicBfunds-transfertechnologyCmakespossibletochangethenatureofmoneyandtodivorceitDfromev
Somepeoplefeelsadaboutglobalizationbecausetheybelieveitwill______Whatisthewriter’sattitudetowardsglobalizatio
Accordingtothepassage,thevolunteers______.Fromthesecondparagraphwecanknowthat______.
Someinternationalstudents(use)acassetterecorder(tomake)tapesoftheirclasses(sothat)theycanrepeatthelectures(a
Successfulleaders______eventsratherthanreacttothem.
A:Iheardyougotabigparkingticket.B:______
Inthelawcourt,thesuspectcouldn’t______histimethatnight.
Directions:Inthispart,thereisapassageofabout500words.Youareallowed30minutestowriteasummaryofnolessthan1
Toparaphrase18th-centurystatesmanEdmundBurke,"allthatisneededforthetriumphofamisguidedcauseisthatgoodpeople
随机试题
成人肺结核最常见的类型是
关于受体的性质,不正确的是
下列对建立工作分解结构的几个步骤的先后顺序排列正确的是()。①划分项目建设阶段②建立工作顺序系统③建立职能矩阵④建立报告和控制系统
某工程项目,采用以直接费为计算基础的全费用单价计价,混凝土分项工程的全费用单价为446元/m3,直接费为350元/m3,间接费费率为12%,利润率为10%,营业税税率为3%,城市维护建设税税率为7%,教育费附加费率为3%。施工合同约定:工程无预付款:进度
复制的组合包含的股票数越少,跟踪误差(),调整所花费的交易成本()。
某商品流通企业采用固定订货量系统控制某种商品的库存,该商品平均日需求量为10台,订货提前期为5天,安全库存量为150台,则该商品的订购点为()台。
“三个有利于”标准是()。
1020年,中国北方与北宋并存的少数民族政权有()。
级数的和为________。
HowtoapproachReadingTestPartFive•ThispartoftheReadingTesttestsyourgrammar.•Readthewholetextquicklytofind
最新回复
(
0
)