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A、To appeal to the younger generation. B、To make the newspaper look unique. C、To reduce the cost of the newspaper. D、To both ent
A、To appeal to the younger generation. B、To make the newspaper look unique. C、To reduce the cost of the newspaper. D、To both ent
admin
2018-04-10
18
问题
W: (1) Welcome to our night show Books of Wisdom. Today, we are glad to have invited Mr. Philips, the chief editor of USA Today, to share his views on the national newspaper.
M: Good evening.
W: Good evening, Mr. Philips. (2) Since e-papers and e-books are emerging as overwhelming alternatives to the printed kind nowadays, it is really sad to see that many newspapers are having a hard time, and some have even disappeared.
M: That’s true. E-papers are indeed developing more quickly than almost anyone predicted.
W: But as far as I know, USA Today has been doing great, and (3-1) it is now more than 30 years old. Could you tell us the secret of its success?
M: I have to say that (3-2) when USA Today began, few expected it would last this long.
W: But at last it turns out that not only has it lasted, but also it has thrived.
M: Yes. (3-3) USA Today is the most widely read daily newspaper in America. It is also distributed in many other countries around the world. But that’s only part of the story. (4) The real remarkable success is the changes it made in the newspaper industry. USA Today changed the way papers look, the way reporters write, and the way news is gathered and delivered.
W: It seems that USA Today set out to be different. That is the distinct feature of it, isn’t it?
M: You can say that again. When USA Today was first published, the newspaper industry was, um, in trouble. Fewer people were reading them. The papers were full of bad news about crime and killing. The stories on them were as long as a rope without an end. There were no color photos and graphics, and you could never find the latest scores of sports in them.
W: And then USA Today changed all that?
M: Definitely. For example, compared with those long stories from other newspapers, USA Today has shorter stories, most of which do not jump, or continue, from one page to another. It uses color photos, and colorful charts and graphics. It does not include much international news, but it does have lots of sports, entertainment and human interest stories.
W: (5-1) And it is supposed to appeal to younger readers, am I right?
M: (5-2) Exactly. Young readers have been raised watching television, so they have trouble, uh, paying attention to longer stories. They want to be entertained, not informed. But, just as no one is born successful, USA Today was mocked by many people at the beginning. Other newspapers called it "McPaper". They were comparing it to McDonald’s fast food, which, you know, isn’t very healthy. It fills you up, but it doesn’t have much nutrition.
This is the end of Part One of the interview. Questions 1 to 5 are based on what you have just heard.
1. What is this interview mainly about?
2. Why does the woman say newspapers today are having a hard time?
3. Which of the following statements about USA Today is CORRECT?
4. According to the man, what is the real success of USA Today?
5. Why did USA Today make the changes?
选项
A、To appeal to the younger generation.
B、To make the newspaper look unique.
C、To reduce the cost of the newspaper.
D、To both entertain and inform readers.
答案
A
解析
根据句(5—1)和(5—2)可知,《今日美国》开展这样的变革是想吸引年轻读者,因为他们从小看电视长大,注意力不集中,不愿意读长篇大论,他们想要的是娱乐信息而不是通知性的信息,《今日美国》的变革就是为了迎合他们的需求。因此答案为[A]。
转载请注明原文地址:https://kaotiyun.com/show/NhoK777K
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