2. 外语
  3. Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes

Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes

admin2012-08-05  63
问题      Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to product lines, all of which should attract new and varied groups of customers.
     Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the com party’s view that consumers judge the quality of the brand by the quality of its distribution.
     In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors( and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded sup ply, and tile company could barely keep up with orders from the dealers it already had. These fulfilment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in a bout five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of tile aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
Although the Reebok Company has solved the problem of fulfilling in orders, it ______.
选项 A、does not want to further expand its retailing network
B、still limits the number of shoes supplied to stores
C、is still particular about who sells its products
D、Still carefully chooses the manufacturers of its products
答案C
解析 本题测试细节信息，侧重于准确理解能力。原文第三段中These fulfilment problems seem to be under control now，but the company is still selective about its distributors说明这些满足定单的问题现在控制住了，但是公司仍对其销售商很挑剔。选项C中is particular about与selective意思一致；选项A中further expand含义与原文不一致，按照原文信息，该公司没有expand销售网
转载请注明原文地址:https://kaotiyun.com/show/NimK777K
0

专业英语四级

相关试题推荐
随机试题
最新回复(0)