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  3. The American screen has long been a smoky place, at least since 1942’s, Now, Voyager, in which Bette Davis and Paul Henreid show

The American screen has long been a smoky place, at least since 1942’s, Now, Voyager, in which Bette Davis and Paul Henreid show

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问题     The American screen has long been a smoky place, at least since 1942’s, Now, Voyager, in which Bette Davis and Paul Henreid showed how to make a romantic deal over a pair of cigarettes. Today cigarettes are the most common onscreen: 75% of Hollywood films show tobacco use, according to a recent survey by the University of California, San Francisco.
    Audiences, especially kids, are taking notice. Recent studies have found that among children as young as 10, those exposed to the most screen smoking are up to 2.7 times as likely as others to pick up the habit. Worse, it’ s the ones from nonsmoking homes who are hit the hardest.
    Now the Harvard School of Public Health(HSPH)—the folks behind the designated-driver campaign—are pushing to get the smokes off the screen. "We’re in the business of preventing disease, and cigarettes are the No. 1 preventable cause," says Barry Bloom, HSPH’s dean. "A possible way to do it is to expose them to enough good examples." That’s why the designated-driver concept caught on in the 1980s, when Harvard and the ad agencies persuaded TV networks to slip the idea into their shows. "The idea appeared in 160 prime-time episodes over four years and drunk-driving fatalities fell 25% over the next three years."
    Harvard long believed that getting cigarettes out of movies could have as powerful an effect, but it wouldn’t be easy. Cigarette makers had a history of striking product-placement deals with Hollywood, and while the 1998 tobacco settlement prevents that, nothing stops directors from plugging smoking into scenes on their own.
    In 1999 Harvard began holding one-on-one meetings with studio executives trying to change that. Harvard’s advice was clear: Get the butts entirely out, or at least make smoking unappealing. A few films provide a glimpse of what a no-smoking—or low-smoking—Hollywood would be like. Such movies are hardly the rule, but the pressure is growing. Like smokers, studios may conclude that quitting the habit is not just a lot healthier but also a lot smarter.
What is the author’ s attitude towards getting cigarettes out of screen?
选项 A、Negative.
B、Positive.
C、Sympathetic.
D、Skeptical.
答案B
解析 态度题。根据题干定位至最后一段。第一句讲哈佛对消除吸烟镜头而做的努力，那就是与导演们进行一对一的会谈。第二句至第四句讲哈佛的具体建议，彻底删除电影里的吸烟镜头，或者至少使这些镜头不那么具有吸引力。由此可知，作者对禁止吸烟镜头出现在屏幕上是持肯定态度的。由此可知正确答案为B。
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