首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether
admin
2010-08-21
52
问题
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether the activity is tourism, research, government, policing, business or data dissemination, the lack of a common language can severely impede progress or can halt it altogether.
Although communication problems of this kind must happen thousands of times each day, very few become public knowledge. Publicity comes only when a failure to communicate has major consequences, such as strikes, lost orders, legal problems or fatal accidents--even, at times, war. One reported instance of communication failure took place in 1970, when several Americans ate a species of poisonous mushroom. No remedy was known, and two of the people died within days. A radio report of the case was heard by a chemist who knew of a treatment that had been successfully used in 1959 and published in 1963. Why had the American doctors not heard of it seven years later? Presumably because the report of the treatment had been published only in journals written in European languages other than English.
Several comparable cases have been reported. But isolated examples do not give an impression of the size of the problem--something that can come only from studies of the use or avoidance of foreign-language materials and contacts in different communicative situations. In the English- speaking scientific world, for example, surveys of books and documents consulted in libraries and other information agencies have shown that very little foreign-language material is ever consulted. Library requests in the field of science and technology showed that only 13 percent were for foreign language periodicals.
The language barrier presents itself in stark form to firms who wish to market their products in other countries. British industry, in particular, has in recent decades often been criticized for its linguistic insularity---for its assumption that foreign buyers will be happy to communicate in English, and that awareness of other languages is not therefore s priority. In the 1960s, over two- thirds of British firms dealing with non-English-speaking customers were using English for outgoing correspondence; many had their sales literature only in English; and as many as 40 percent employed no-one able to communicate in the customer’s languages. A similar problem was identified in other English-speaking countries, notably the USA, Australia and New Zealand. And non-English speaking countries were by no means exempt--although the widespread use of English as an alternative language made them less open to the charge of insularity.
The criticism and publicity given to this problem since the 1960s seems to have greatly improved the situation. Industrial training schemes have promoted an increase in linguistic and cultural awareness. Many firms now have their own translation services. Some firms run part-time language courses in the languages of the countries with which they are most involved; some produce their own technical glossaries, to ensure consistency when material is being translated. It is now much more readily appreciated that marketing efforts can be delayed, damaged or disrupted by a failure to take account of the linguistic needs of the customer.
An example of British linguistic insularity is the use of English for materials such as ______.
选项
答案
sales literature outgoing correspondence
解析
由第四段第三句“In the 1960s,over two-thirds of British firms dealing with non-English- speaking customers were using English for out going correspondence;many had their sales literature only in English”可见他们用英语来写往来函件和产品说明、销售宣传这样的一些材料。由于题目只要求写出一个例子,所以答案可以是“sales literature”或者“outgoing correspondence”。
转载请注明原文地址:https://kaotiyun.com/show/O07K777K
0
大学英语六级
相关试题推荐
Sleepisafunnything.We’retaughtthatweshouldgetsevenoreighthoursanight,butalotofusgetbyjustfineonless,
Sleepisafunnything.We’retaughtthatweshouldgetsevenoreighthoursanight,butalotofusgetbyjustfineonless,
Largeanimalsthatinhabitthedeserthaveevolvedanumberofadaptationsforreducingtheeffectsofextremeheat.Oneadaptat
Personalityistoalargeextentinherent--A-typeparentsusuallybringaboutA-typeoffspring.Buttheenvironmentmusthavea
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
A、Hewasfuriouswithhisboss.B、Hewasalwayslatetowork.C、Hisdaughterwassickandthatmadehimlateforwork.D、Heprep
Dafterinterviewingbecomecommonpractice【S1】______intheUnitedStates,AmericanjournalistswereteachingEurope
随机试题
维生素A缺乏的早期症状是维生素A严重缺乏可能导致
某油田位于跨越甲、乙两国边界的底土中,两国均为联合国成员国,且它们之间没有相关的协议。依国际法规则和国际实践,下列哪一选项是正确的?()
非法侵占征地费,是单位或个人将被征用土地的土地补偿费、安置补助费、地上附着物和青苗补偿费挪作他用,以谋取利益的行为。()
在不同阶段的工程验收中,单项工程验收的组织者是()。
甲股份有限公司2015年年度财务报告经董事会批准对外公布的日期为2016年4月3日。该公司2016年1月1日至4月3日发生的下列事项中,应当作为资产负债表日后调整事项的有()。
住宅室内装饰装修,是指()后,业主或者使用人对住宅室内进行装饰装修的建设活动。
【2014年山东威海.多选】创造性的基本特征有()。
正是由于中国等亚洲国家对日本当时(麦克阿瑟统治期)比现在问题更严重的历史教科书,错失了______影响的最佳时机,一代新日本人长成了,问题才更______了。依次填入横线部分最恰当的一项是()
设f(x)在x=0处二阶导数连续,且试求f(0),f’(0),f’’(0)以及极限
Whereistheman?
最新回复
(
0
)