首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether
admin
2010-08-21
64
问题
The discovery that language can be a barrier to communication is quickly made by all who travel, study, govern or sell. Whether the activity is tourism, research, government, policing, business or data dissemination, the lack of a common language can severely impede progress or can halt it altogether.
Although communication problems of this kind must happen thousands of times each day, very few become public knowledge. Publicity comes only when a failure to communicate has major consequences, such as strikes, lost orders, legal problems or fatal accidents--even, at times, war. One reported instance of communication failure took place in 1970, when several Americans ate a species of poisonous mushroom. No remedy was known, and two of the people died within days. A radio report of the case was heard by a chemist who knew of a treatment that had been successfully used in 1959 and published in 1963. Why had the American doctors not heard of it seven years later? Presumably because the report of the treatment had been published only in journals written in European languages other than English.
Several comparable cases have been reported. But isolated examples do not give an impression of the size of the problem--something that can come only from studies of the use or avoidance of foreign-language materials and contacts in different communicative situations. In the English- speaking scientific world, for example, surveys of books and documents consulted in libraries and other information agencies have shown that very little foreign-language material is ever consulted. Library requests in the field of science and technology showed that only 13 percent were for foreign language periodicals.
The language barrier presents itself in stark form to firms who wish to market their products in other countries. British industry, in particular, has in recent decades often been criticized for its linguistic insularity---for its assumption that foreign buyers will be happy to communicate in English, and that awareness of other languages is not therefore s priority. In the 1960s, over two- thirds of British firms dealing with non-English-speaking customers were using English for outgoing correspondence; many had their sales literature only in English; and as many as 40 percent employed no-one able to communicate in the customer’s languages. A similar problem was identified in other English-speaking countries, notably the USA, Australia and New Zealand. And non-English speaking countries were by no means exempt--although the widespread use of English as an alternative language made them less open to the charge of insularity.
The criticism and publicity given to this problem since the 1960s seems to have greatly improved the situation. Industrial training schemes have promoted an increase in linguistic and cultural awareness. Many firms now have their own translation services. Some firms run part-time language courses in the languages of the countries with which they are most involved; some produce their own technical glossaries, to ensure consistency when material is being translated. It is now much more readily appreciated that marketing efforts can be delayed, damaged or disrupted by a failure to take account of the linguistic needs of the customer.
An example of British linguistic insularity is the use of English for materials such as ______.
选项
答案
sales literature outgoing correspondence
解析
由第四段第三句“In the 1960s,over two-thirds of British firms dealing with non-English- speaking customers were using English for out going correspondence;many had their sales literature only in English”可见他们用英语来写往来函件和产品说明、销售宣传这样的一些材料。由于题目只要求写出一个例子,所以答案可以是“sales literature”或者“outgoing correspondence”。
转载请注明原文地址:https://kaotiyun.com/show/O07K777K
0
大学英语六级
相关试题推荐
Depression:TheHiddenEpidemicFeltdown?Gottheblues?You’renotalone.Everyonegetssad(yes,everyoneyou’veevermet
Depression:TheHiddenEpidemicFeltdown?Gottheblues?You’renotalone.Everyonegetssad(yes,everyoneyou’veevermet
Sleepisafunnything.We’retaughtthatweshouldgetsevenoreighthoursanight,butalotofusgetbyjustfineonless,
Sleepisafunnything.We’retaughtthatweshouldgetsevenoreighthoursanight,butalotofusgetbyjustfineonless,
Largeanimalsthatinhabitthedeserthaveevolvedanumberofadaptationsforreducingtheeffectsofextremeheat.Oneadaptat
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,saysthegovernment’schiefmedicalofficer,
Informationabouttigersharksisrareinbookssomostofthispaperaboutsharkswillbeingeneral.TheTigerSharks’Latinn
Theimportanceofandfocusontheinterviewintheworkoftheprintandbroadcastjournalistisreflectedinseveralbookstha
随机试题
土地使用权出让的生效要件是什么?
民用建筑设计项目一般应包括的设计阶段为()。Ⅰ.方案设计阶段;Ⅱ.初步设计阶段;Ⅲ.技术设计阶段;Ⅳ.施工图设计阶段
铁路车辆轮对基本限度要求:车辆轮对内侧距离为()mm。
某石油公司对自己开采的原油进行炼化,生产各种石化产品,并自行组织这些产品的销售。该公司实施的是()。
下列属于省辖市的是()市。
根据《中华人民共和国未成年人保护法》和《中华人民共和国预防未成年人犯罪法》的规定,对未成年人犯罪一律不公开审理的年龄是()。
地震是地球上的主要自然灾害之一。下列关于地震的说法,错误的是:
要在一个实验中测定30个学生记忆无意义单词的能力,自变量是每个项目被诵读的次数,一次或五次,请分别采用被试内设计和被试间设计进行实验,并说明可能出现的问题。
设α1,α2,β1,β2为三维列向量组,且α1,α2与β1,β2都线性无关.(Ⅰ)证明:至少存在一个非零向量可同时由α1,α2和β1,β2线性表示;(Ⅱ)设,求出可由两组向量同时表示的向量.
Investigatorshavetriedtofindouthowlongapersoncangowithoutsleep.(Passage1)
最新回复
(
0
)