首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why does Janet Willis think they need to use an outside agency? Janet thinks the main cause for this relationship breaking down
Why does Janet Willis think they need to use an outside agency? Janet thinks the main cause for this relationship breaking down
admin
2010-08-20
66
问题
Why does Janet Willis think they need to use an outside agency?
Janet thinks the main cause for this relationship breaking down is
Woman: In our last meeting, David, we talked about the need for bringing in agency staff to take over the marketing strategy.
Man: Yes. I’ve talked it over with my senior management team. It’s not something we’d considered before and we’re not sure this is the right moment for a commitment like that.
Woman: I would say this is the perfect moment. The business is doing really well and you are ahead of the competition but this means there are new challenges ahead. Your managers are already so busy due to the recent expansion that I think your day-to-day business could suffer if you don’t get outside help.
Man: I see. How would an agency be able to help us develop our business?
Woman: Well, when I discussed with the marketing team their plans for a new marketing strategy, I felt their ideas lacked imagination and creativity. I’m not sure that they have the resources or the experience to take the business forward. And besides, I don’t think recruiting new people to the team is the answer at this stage as this would be expensive and time-consuming. Consultants, though, are experts at providing solutions quickly, which is what you need most of all.
Man: And what type of agency do you have in mind for this?
Woman: You can go for the safe option and choose a well-known agency such as Walker Taylor, but they would be very expensive. An agency like Duffy and Partners on the other hand is smaller but has the relevant experience and employs some of the best consultants.
Man: I have heard that Red Ribbon is very good.
Woman: That’s true, but they’re not really specialists in your field.
Man: Anyway, before we decide which agency to use, we need to decide what we’d want them to do.
Woman: There are two ways to use an agency: to do a specific job, like an audit or product launch, or to involve them in the long-term development of your business, which is what I would do in your situation.
Man: It sounds like an expensive long-term commitment to me.
Woman: It needn’t be. There are ways to limit the costs. Before you draw up the contract you must decide what your aims are and only agree to pay according to how well the agency achieves these aims. Most agencies will agree to terms like this these days. Man: I like the sound of that. I’d feel I was really getting value for money.
Woman: Remember though, David, it’s up to you as well to make it work. Successful relationships depend on sharing information about the business freely and being totally open with the agency. Then let them get on with their job without trying to take control and don’t waste time on unnecessary meetings.
Man: Mm.
Woman: Things can go wrong, of course, even when your whole team’s involved in the process. Agencies frequently complain that a key reason for failure is that middle managers are sometimes too afraid to say yes to new ideas because saying no is less risky.
Man: I can see that. So, you’re saying that we have to be good clients if we want to achieve good results?
Woman: Exactly. In my experience, great clients get great agencies. They understand that, if the business is successful, then the agency is successful.
Man: Well. It’s something I need to think about. I agree we should certainly meet some of these agencies and see what they have to offer. But I know the marketing team won’t like it.
选项
A、lack of staff involvement.
B、lack of communication.
C、lack of positive decision-making.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/O2EO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
•Youwillhearthreetelephoneconversationsormessages.•Writeoneortwowordsoranumberinthenumberedspaceonthe
WhatdoesSophiesayabouttheNottinghamcentre’sproblems;?SophiefinallyagreestoproposetotheBoardthatthey
WhatdoesSophiesayabouttheNottinghamcentre’sproblems;?AccordingtoSophie,advertisingwould
A.expressingcooperationwishesB.introducingworkC.offeringinvitationsD.toastingE.makingcomplaintsF.p
A.MarketResearchManagerB.SalesManagerC.ManagingAssistantD.FinancialAdviserE.ConferenceOrganiserF.
Lookatthenotesbelow.Youwillhearamanphoningforajobapplication.CJPRODUCTIONS
Lookattheformbelow.Youwillhearawomantalkingtoanemploymentagency.PERSONPLANEMPLOYMENTAGENCY
Youwillhearanotherfiverecordings.Foreachrecording,decidewhatthespeaker’spurposeis.Writeoneletter(A-H)next
WhatdoesAlisonorder?Wheredoesthewomansuggestthatthemangetchange?
SallywantedtoborrowonebillionpoundstoSallythinksthatpeopleareusuallyunhappyatworkbecause
随机试题
下列溶液中哪些需要在棕色滴定管中进行滴定()。
Hisloveforpopmusicwentfromtheneedtorelaxhimselftowhatcanbedescribedascraziness.
甲状腺癌预后最好的病理类型是
首先应做的检查是如确诊为直肠癌,宜采取哪种治疗方法
1~10岁儿童身高(长)的正确计算公式是
A.苦楝皮B.雷丸C.榧子D.槟榔宜入丸散的药物是
热拌沥青混合料路面应待摊铺层自然降温至表面温度低于()后,方可开放交通。
荣发公司(小规模纳税人)2011年12月份发生如下经济业务:(1)该公司广告业务部当月取得广告业务收入500万元,付给有关单位广告制作费80万元,付给电视台广告发布费60万元。(2)该公司下设非独立核算的娱乐中心当月舞厅取得门票
研究人员日前通过先进的X光技术,对一块藏身于距今已有9500万年历史的古岩石中的真足蛇化石进行了扫描。结果发现,这种蛇与现代的陆生蜥蜴十分类似。这一成果有助于科学家揭开蛇的起源之谜。研究报告指出,这种蛇身长50厘米,从表面上看只有一只脚,长约2厘米。研究人
Wheredoestheconversationmostprobablytakeplace?
最新回复
(
0
)