首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2022-06-23
80
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every piece. It turned out that the bread was not dietetic (低热量的), but just regular bread. There were fewer calories because it was very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeal may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate his own situation. Are the benefits of the product important enough to justify buying it? An advertisement is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about________.
选项
A、ways to protect the interests of the consumer
B、how to make a wise buying decision
C、the function of advertisements in promoting sales
D、the positive and negative aspects of advertising
答案
D
解析
通读全文可知,第一段第一句“The appeal of advertising to buying motives can have both negative and positive effects. ”点明了本文主旨:广告对购买动机的启发既有消极的影响,也有积极的影响;下文具体介绍了广告有意误导人的消极影响以及广告的情感感召力也可能会应对消费者真正的担忧,即积极影响;最后一段提出消费者要评估自己所处的情况,明白购买决定权是掌握在自己手中的。因此D项(广告的积极方面和消极方面)最能概括文章的主要内容。故选D。
转载请注明原文地址:https://kaotiyun.com/show/O3QD777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Wecan________withpeopleinmostpartsoftheworldbytelephone.
Howmuchlivingspacedoesapersonneed?Whathappenswhenhisspacerequirementsarenotadequatelymet?Sociologistsandpsyc
Inthisageofequalitysamenessbetweenthesexesisemphasizedasifdifferenceshavetomeanproblems.Well,differencescan
Themotorvehiclehaskilledanddisabledmorepeopleinitsbriefhistorythananybomborweaponeverinvented.Muchofthebl
Becausetheyusuallyreceivethesamescoreonexaminations,therearedisagreementsasto________isthebetterstudent.
Itwasn’tsuchagooddinner________shehadpromisedus.
Whenyouspeakonthetelephone,youcannotuseyourfacialexpressions,eyecontactandgesturestohelpcommunicateyourmessa
EarthDayisthelargest,mostwidelycelebrated,internationalenvironmentalevent.LearningaboutandprotectingEarthiswhat
NoonehadtoldSmithabout________alecturethefollowingday.
随机试题
患者,男,50岁,进行性吞咽困难3个月,现能进流质饮食。检查:锁骨上未触及肿大的淋巴结。首先应选择的检查是
A.腺病毒肺炎B.金黄色葡萄球菌肺炎C.呼吸道合胞病毒肺炎D.肺炎支原体肺炎E.肺炎球菌肺炎弛张热,易合并脓胸、脓气胸
A.咳铁锈色痰B.咳粉红色泡沫痰C.唇色、睑结膜苍白D.午后潮热,盗汗E.弛张热,巩膜黄染
气性坏疽最关键的治疗措施是
肥厚型梗阻性心肌病人导管检查,具有诊断意义的是
利用横道图表示建设工程进度计划的优点有( )。
期货交易所工作人员不得( )。
(2020年)下列各项关于甲公司发生的交易或事项中,不适用非货币性资产交换准则进行会计处理的有()。
材料一:毛泽东同志毕生最突出最伟大的贡献,就是领导我们党和人民找到了新民主主义革命的正确道路,完成了反帝反封建的任务,建立了中华人民共和国,确立了社会主义基本制度,并从中国实际出发探索社会主义建设的道路,为古老的中国赶上时代发展潮流、阔步走向繁荣昌盛创造了
在国际大赛中,即使是优秀的运动员,也有人不必然不失误,当然,并非所有的优秀运动都可能失误。以下哪项与上述意思最接近?
最新回复
(
0
)