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  3. French are elegant people. They are artists in everyday life, having a very good taste in everything. They don’t like American t

French are elegant people. They are artists in everyday life, having a very good taste in everything. They don’t like American t

admin2015-01-09  41
问题     French are elegant people. They are artists in everyday life, having a very good taste in everything. They don’t like American tourists wearing jeans to go into their luxurious and exquisite five-star restaurants. So one of the restaurants put a notice outside its front door. It read "No trousers, please! "
    A gourmet coffee was sold in Tokyo as an antidote to stress. Its name supposedly meant to people that it would soothe the troubled breast. Yet when it was printed in English, it turned out to be "Ease Your Bosoms".
    Swedes started a promotion stunt to promote the sales of their vacuum cleaner named Electro. Their original ad slogan was translated as "Nothing sucks Like Electro".
    The General Motors’ selling of Chevrolet was very bad in South America. And the reason? The translation of this brand sounds like "no va", which means "It doesn’t go" in Spanish.
    When Pepsi-cola invaded the huge Chinese and German markets, the efforts initially fizzled. The product’s slogan, "Come alive with the Pepsi generation", was rendered into German as "come out of the grave with Pepsi". Coca-Cola also discovered something had gone wrong in Taiwan. The Chinese characters chosen for the world-famous product sound like "Bite the Wax Tadpole".
    A beer company’s slogan "Turn it loose" became, in Spanish, equivalent to "suffer from diarrhea". A company translated its sticky tape slogan into Japanese and came up with a sticky problem. The slogan "Sticks like crazy" became literally "it sticks foolishly" in Japanese.
    A tonic produced in China is made of royal jelly and is supposed to be very effective for some chronic diseases. Yet it was translated as "oral liquid", which means "saliva" in English. In the brochure, it was described in this way: "it tastes like medicine", when the language in the original meant to use it as a food therapy.
    Even the wrong nonverbal cue can bring havoc to a product. A baby food company initially packaged their African products just the same as in the U.S. —with a cute baby picture on the jar. They didn’t realize that because so many Africans cannot read, nearly all packaged products sold in African carry pictures of what is inside. Pureed baby! How horrible!
    In an Asian city, where traffic is really very bad, to secure people’s safety, the municipal government has built underground passageways. Pedestrians are asked to use them whenever they need to cross the main street. A sign was posted once on the roadside, pointing to the entrance to an underground passageway, intending to notify English-speaking passengers, "Go underground" .
    We chuckled at such clumsy translations. Is there anything wrong in the language? We must be aware that few words and idioms can be literally translated. It’s best to hire the best for translation. Don’t take it for granted that as long as one speaks a little English, he is autonomously able to do the translation. It takes a while to learn to be a good translator.
Any product with a cute baby picture on the jar will most probably_____in Africa, according to the author.
选项 A、sell well
B、receive favorable attention
C、cause great interest
D、bring an end to the product
答案D
解析 根据文中的“Even the wrong nonverbal cue can bring havoc to a product．A baby food companyinitially packaged their African products just the same as in the U．S．一with a cute baby picture on thejar．They didn’t realize that because so many Africans cannot read，nearly all packaged products soldin African carry pictures of what is inside.”可知，多数非洲人不识字，几乎所有在非洲出售的有外包装的产品，里面销售的都是图片上的产品。再根据“bring havoc to a product”可知，D项为正确答案。
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