2. 外语
  3. Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,

Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,

admin2014-07-13  12
问题                             Public Relations
    Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
    Publicity then is part of public relations when it is initiated by the firm, usually in the【C1】______ of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually【C2】______outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a【C3】______because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the【C4】______. Although the basic purpose of public relations is to provide positive influence 【C5】______the public image, this influence generally may be less than【C6】______provided by the other components of the public image mix.
    Publicity may be in the form of news releases that have【C7】______overtones for the company initiated by the public relations department. Publicity on the other【C8】______should not be divorced from the marketing department, as it can【C9】______a useful adjunct(辅助)to the regular advertising. 【C10】______not all publicity is initiated by the firm;some can【C11】______from an unfavorable press as a reaction to certain actions or lack of【C12】______that are controversial or even downright ill-advised.
    The【C13】______we wish to emphasize is that a firm is deluding(自欺)itself if it thinks its public relations function, whether within the company or an outside firm, can take【C14】______of public image problems and opportunities. Many of these have to do with the way the【C15】______does business, such as its product quality, the servicing and handling of complaints, etc.
【C4】
选项 A、images
B、methods
C、consequences
D、conclusions
答案C
解析 结合上句意思，该句意思是：这样就可能会导致沟通不合、彼此不合作的后果。consequences意思是“结果．后果”，符合句意。images形象；methods方法；conclusions结论。
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